An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
Every ‘innovation’ put forth recently by social media platforms is a retread of features that already existed on competing channels. Imitation may be the most sincere form of flattery, but it’s not advancing the medium.
After working with a number of associations, we’ve found many direct and indirect methods that can offer you a measure of insight and understanding.
Facebook's lack of innovation, questionable decisions and shifting demographic has many questioning the long-term health of the network.
The assumption that traditional institutions, including professional associations, would be around to take care of them in any way seemed imaginary to Millennials.
The FOMO demo isn’t limited to any age, region, or background and your brand can connect with FOMO’ers if you keep their habits and values in mind.
While older people may be labeled as late adopters, it was the youth of Britain that were late to the party this time, arriving only in time to cry foul on the very platforms they frequent.