An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
Magnani Continuum Marketing and MBuy named agencies of record for advertising and marketing by Cat's Pride.
Decentralized businesses (Uber, Airbnb, etc.) don't just shake up their industry, they shake up how their industry does marketing.
Google asks you five questions on how you can prepare for mobile site design.
Something is changing in the way we do business.
Is a hologram something that can have legal action taken on it? Apparently so, as a hip-hop artist looked to use a hologram in lieu of his physical body yet was banned from doing so.
Have you looked at Warren Buffet's website for Berkshire Hathaway, Inc.? Take a look at why UX is important, unless you are a billionaire.
When beginning the branding or marketing strategy process, start with the modern day T-shirt test.
In any UX discussion today, the hamburger menu icon inevitably gets brought up. But is the right choice?
Even though it is August, it is good to look at what 2015 still has in store for us. So, here are the top UX trends of 2015.
The NFL has launched into another public relations debacle against Super Bowl champion Tom Brady.