An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
Social media is revolutionizing market research. Its very existence provides the businesses with the ultimate focus group. Scaled and accessible, you no longer have to ask your customers or demographic the perfect question to illicit the desired insight.
How many users are active on Google+? However many employees Google has.
The NFL doesn’t need the city of Chicago, traditional sponsors or media. But Chicago, sponsors and media need the NFL.
“Social Media, huh? Have you ever heard of Snapchat?”
Magnani Continuum Marketing, Bully Pictures Partner for National Cat’s Pride® Campaign Starring Actress Katherine Heigl
More people are using various applications to stream tv shows, but daily life is now a constant live stream as well.
Magnani Continuum Marketing and MBuy named agencies of record for advertising and marketing by Cat's Pride.
Decentralized businesses (Uber, Airbnb, etc.) don't just shake up their industry, they shake up how their industry does marketing.
Google asks you five questions on how you can prepare for mobile site design.
Something is changing in the way we do business.