An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
While older people may be labeled as late adopters, it was the youth of Britain that were late to the party this time, arriving only in time to cry foul on the very platforms they frequent.
Pokemon Go may be an extreme example of viral success, but the attributes that made it a part of the zeitgeist can be applied to any modern digital endeavor.
The most hallowed and anticipated of all days at Magnani Continuum Marketing is has come and gone. No, it’s not payday or the final day before Christmas break
What’s new and what’s interesting in the digital world?
Take a read and bring yourself up to speed!
How long until entire marketing campaigns are built and managed solely by AI? Judging by recent news, it may be sooner than we think.
How has negativity, competition and lack of direction sank the good ship Twitter?
Social Media has also fundamentally changed how we express ourselves. “Sharing” used to mean letting someone else on the playground toss around your ball for a little bit. Now it’s become synonymous with posting our innermost thoughts for the world to see.
Thanks to Uber, Grubhub and Tinder, we can now browse for a ride, a meal and a mate with our two hands from any location we desire. This new reality created an entire world of ‘Accidental Narcissists’ and that’s ok.
Social media is revolutionizing market research. Its very existence provides the businesses with the ultimate focus group. Scaled and accessible, you no longer have to ask your customers or demographic the perfect question to illicit the desired insight.
How many users are active on Google+? However many employees Google has.