An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
Sometimes, you get the things you want and other times you get the things you didn't sign up for in the first place.
Hoteliers are leading the way to offering more opportunities for direct booking through them. Is this a future success for hotels?
Twitter and CFO do not seem like two terms that go hand-in-hand. Yet, a new report shows that CFOs do use Twitter in some interesting ways.
Walking into a marketing project with out any research is akin to walking a tightrope without a balance bar or any other proper equipment.
Innovation isn't easy, but some creative ways exist to help you navigate this obstacle-ridden adventure.
Face recognition software continues to expand its presence, but is it really "marketing made easy"?
Pundits say, "Social media allows you to humanize your brand!" But what does that mean, and how do you do it? Find out.
Millennials demand attention, leaving the travel, tourism and hospitality industries scrambling to serve them. How can the hotel, travel and tourism industries connect and engage with them?
Hashtags help searchers (both human an bots) discover content they might find interesting. And often times, they are used incorrectly.
New research has come out giving us all insight on to how Chief Marketing Officers use Twitter.