CHICAGO – JUNE 12, 2012 – Magnani Continuum Marketing is excited to announce the promotion of Valerie Becknell to Senior Account Executive. Becknell joined Magnani in October 2010 to work with some association clients, as well as other B2B clients.

Originally from Milwaukee, Wisconsin, Becknell received her BA degree in psychology and criminal justice from Indiana University. While interested in the human mind and how people respond and react, she diverted her career path from criminal justice to the marketing field, working for Chicago’s Merchandise Mart to help manage and promote various tradeshows.

“Working at an agency, I love the exposure that I’ve gotten to so many different types of target customers and audiences, as it really taps into my psychology background. I’m looking forward to exploring more of that, as well as helping both the agency and other team members to grow,” said Becknell.

“Valerie has been a valuable member of our team, providing our clients with steady guidance especially through some complicated digital projects,” said Sara Quoss Martin, Director of Client Services, “We look forward to watching her continue to grow in her career.”

About Magnani Continuum Marketing

Magnani Continuum Marketing is a privately-held, mid-sized brand development and integrated marketing agency. A 25-year history developing customized, technology-enhanced approaches, Magnani looks beyond traditional marketing solutions to find greater opportunities for companies to strengthen relationships with customers at every point of brand contact. Core competencies include: research, strategy and planning, branding, creative development and design, digital communications, web and mobile development, social media and production. For more information, visit www.magnani.com.

Magnani Continuum Marketing is proud to be the recipient of two Communicator Awards. In the business-to-business print and direct mail categories, Magnani wins top honors, the Award of Excellence, for work produced on behalf of Great American Group and Tampa Marriott Waterside Hotel & Marina, respectively.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. With thousands of entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

In partnership with Great American Group, Magnani developed a corporate brochure, which was honored in the B2B print category. As a leading provider of asset disposition solutions and valuation and appraisal services to a wide range of clients, Great American Group’s newly redesigned and structured corporate brochure successfully explains each service to its target segments: retail, wholesale and industrial clients, as well as lenders, capital providers, private equity investors and professional service firms.

In the direct mail category, Magnani was awarded for an interactive suitcase- inspired direct mailer developed with Tampa Marriott Waterside Hotel & Marina. Targeted at corporate meeting planners, the mailer “packs in” the hotel’s offer to communicate the value of holding your meeting at Tampa Marriott Waterside, while offering a bonus incentive enclosed in the pullout handle.

For more information about Magnani’s award winning work, check out www.magnani.com.

CHICAGO – MAY 30, 2012 – Magnani Continuum Marketing has been selected by Iowa Pacific Holdings, owner of the Pullman Sleeping Car Company, to help launch their new tourist rail service between Chicago and New York and Chicago and New Orleans.

Scheduled to launch in Q4, 2012, Iowa Pacific and Pullman Sleeping Car Company will launch Pullman Rail Journeys – a nostalgic American travel experience featuring first class rail service on restored Pullman sleeping cars, including overnight service. “In this day and age, with fuel prices making car and air travel more costly, and the experience of air travel becoming increasingly less civilized, we sense an opportunity to offer a more enjoyable travel experience that harkens back to a simpler time when rail travel was comfortable, convenient, affordable and fun,” said Angela Arias, Vice President of Sales, Marketing and Public Affairs with the Pullman Sleeping Car Company.

To successfully launch this new concept, the team at Iowa Pacific and Pullman knew they needed to find an agency partner who not only understood the value of this story, but could also help them successfully communicate it. They selected Magnani to help them develop a go-to-market strategy, brand identity and external story that will make this new twist on a legendary service capture the imaginations of today’s travelers.

“The Pullman brand has been known throughout history for its tradition of service. When we met the team at Magnani, we knew we had found the partner who not only respected this tradition, but embodied it themselves. Their depth of experience within the hospitality industry, as well as their integrated marketing expertise will provide us with a strong platform from which to launch this unique service,” said Jack Dapkus, Vice President of Sales for Iowa Pacific Holdings.

Magnani has extensive experience in the hospitality industry, helping clients like Marriott International and Entertainment Cruises develop and promote their brands. “We are thrilled to be working with Iowa Pacific Holdings and Pullman Sleeping Car Company. Their initiative represents the perfect combination of head and heart by which the Magnani team thrives: exploring and informing the business side of this service with research and product development and pairing it with the formulation of the emotional equation that will connect the brand with the hearts and minds of the new generation of Pullman customers,” said Justin Daab, President of Magnani.

CHICAGO – JUNE 12, 2012 – Magnani Continuum Marketing is excited to announce the addition of Kylie Jusick as Junior Account Executive working on various B2B clients for Magnani.

Jusick’s career started at Brickfish, a Chicago-based social media and marketing start-up, where she worked on a variety of consumer accounts. Originally from Michigan, she interned with a local ad agency during her high school years and decided to pursue the advertising field. She graduated from Michigan State University with a BA in advertising and a specialization in design and public relations in May 2011.

“I’m excited to expand my knowledge in the marketing field and to learn more about how the agency works and serves all clients,” said Jusick. “It’s been a great experience to start interacting with the creative team and see projects move through from beginning to end.”

About Magnani Continuum Marketing

Magnani Continuum Marketing is a privately-held, mid-sized brand development and integrated marketing agency. A 25-year history developing customized, technology-enhanced approaches, Magnani looks beyond traditional marketing solutions to find greater opportunities for companies to strengthen relationships with customers at every point of brand contact. Core competencies include: research, strategy and planning, branding, creative development and design, digital communications, web and mobile development, social media and production. For more information, visit www.magnani.com.

Magnani Continuum Marketing was honored to win three 2012 Summit Creative Awards. Magnani won two Silver Awards in the Consumer Direct Marketing and Online Advertising/Marketing categories for work produced for Tampa Marriott Waterside Hotel & Marina and CNA Insurance respectively. Additionally, Magnani received a Bronze Award in the Travel/Tourism/Nature Video category for work produced for Chicago Oak Brook Hills Marriott Resort.

The Summit International Awards organization is dedicated to furthering excellence in the marketing communications industry, with a specific aim to honor the work of small and mid-sized agencies worldwide. Judged by experts in the advertising field, companies and individuals from more than 20 countries participate in the creative competition every year.

In the Consumer Direct Marketing category, Magnani was awarded for an interactive suitcase-inspired direct mailer developed for Tampa Marriott Waterside Hotel & Marina. Targeted at corporate meeting planners, the mailer “packs in” the hotel’s offer to communicate the value of holding your meeting at Tampa Marriott Waterside, while offering a bonus incentive enclosed in the pullout handle.

In partnership with CNA Insurance, Magnani developed a series of banner ads honored in the Online Advertising/Marketing category. Targeted at both independent agents and brokers and small- to mid-sized businesses across the country, the ads reinforce CNA’s industry expertise, broad product and service portfolio, customer service and commitment to the businesses they serve.

In the Travel/Tourism/Nature Video category, Magnani was honored for a promotional video developed for Chicago Oak Brook Hills Marriott Resort. Working with the resort team, the video showcases the complete experience that corporate and association groups and meeting planners will have at the property, helping sell the resort to groups and planners that may otherwise be unaware of the resort or unable to come and experience it firsthand.

For more information about Magnani’s award winning work, check out www.magnani.com.

CHICAGO – MARCH 31, 2012 – Magnani Continuum Marketing has promoted Erin Mangian to Account Executive, Hannah Hines to Junior Copywriter and Wade Scanlan to Junior Account Executive.

Mangian joined Magnani in June 2010 after graduating from the University of Illinois at Urbana-Champaign with a Master’s degree in Advertising. She began as an Assistant Account Executive and in a short time excelled to Junior Account Executive working on several B2B accounts as well as some of Magnani’s pro bono clients.

“I enjoy building strong relationships with clients, and am looking forward to continuing to grow and enhance my marketing experience, specifically within some of the robust digital projects we are taking on,” said Mangian.

According to Sara Quoss Martin, Director of Client Services, “Erin has been a valuable contributor to our team. She has a true dedication to her clients and is committed to finding creative solutions to each and every challenge. It has been rewarding to watch her grow.”

Joining Magnani in April 2011, Hines demonstrated a strong interest in and capacity for writing. “I have always enjoyed writing for myself, yet I had never connected it as a career before coming to Magnani. I’m looking forward to honing my skills, becoming a more versatile writer and building my career,” said Hines.

“One of our core beliefs at Magnani is that great ideas can come from anywhere if you're open minded enough to recognize them. And even though she didn't originally join the company in a creative role, it was clear Hannah has a lot of talent. She'll be a great addition to our creative team,” said Justin Daab, President. “She has a passion for learning and the ability to develop compelling ideas within the voice of the client's brand.”

Ms. Hines graduated from the University of Illinois at Urbana-Champaign with degrees in Public Health and Spanish. After spending some time in the medical field, she left to explore other opportunities including her love for writing along with a strong interest in yoga. She currently teaches yoga on the side and is author of a blog focused on the practice within the Chicago area.

Scanlan began his career in sports marketing after having graduated from the University of Michigan with a BA in sports management. He interned for the Detroit Pistons for a year working in the team’s marketing department and on grass roots marketing efforts for the WNBA. He then moved to Chicago where he interned with

the Professional Convention Management Association working extensively with meeting planners. He joined Magnani in March 2011, where he was able to put that experience to work with the agency’s hospitality and pro-bono clients.

“I really enjoy looking back at the end of a day and seeing how much we’ve accomplished for our clients. It’s very rewarding,” said Scanlan, “I’m looking forward to digging in and getting to know our clients even better.”

According to Sara Quoss Martin, Director of Client Services, “Wade is a true team player – both in the sports arena and here at the agency. He brings such enthusiasm everyday to the team. We look forward to watching his marketing expertise continue to develop.”

About Magnani Continuum Marketing
Magnani Continuum Marketing is a privately-held, mid-sized brand development and integrated marketing agency. A 25-year history developing customized, technology-enhanced approaches, Magnani looks beyond traditional marketing solutions to find greater opportunities for companies to strengthen relationships with customers at every point of brand contact. Core competencies include: research, strategy and planning, branding, creative development and design, digital communications, web and mobile development, social media and production. For more information, visit www.magnani.com.

CHICAGO – MARCH 31, 2012 – Magnani Continuum Marketing has named Marc Tagala, Lead Programmer and Solution Developer. Tagala will work with the digital team on both B2C and B2B clients for Magnani.

Originally from the Philippines, Tagala discovered his love for programming at the age of 9 when he saw his first video game, “Most kids wanted to know how to play it. I wanted to know how it was made.” He spent most of his time in primary and secondary school learning as much as possible about the subject and eventually began teaching it.

Tagala received an Associate’s degree in electronics engineering from ITT Technical Institute and his Bachelor’s degree in software development from the University of Phoenix. During his career he has worked for Motorola in machine maintenance, Energy Savings Inc. as a process leader and bench repair technician and at CrossCom National where he worked as a software engineer for clients such as Walmart, Costco and Brooks Brothers. Most recently he served as a senior software developer for Apics.

“Too often I’ve seen marketing and software development act as two separate competitive entities, yet if they collaborated they could develop a better product. The collaboration between the creative and digital teams at Magnani is what attracted me to this role and is what I am looking forward to most,” said Tagala.

About Magnani Continuum Marketing
Magnani Continuum Marketing is a privately-held, mid-sized brand development and integrated marketing agency. A 25-year history developing customized, technology-enhanced approaches, Magnani looks beyond traditional marketing solutions to find greater opportunities for companies to strengthen relationships with customers at every point of brand contact. Core competencies include: research, strategy and planning, branding, creative development and design, digital communications, web and mobile development, social media and production. For more information, visit CHICAGO – MARCH 31, 2012 – Magnani Continuum Marketing has named Marc Tagala, Lead Programmer and Solution Developer. Tagala will work with the digital team on both B2C and B2B clients for Magnani.

Originally from the Philippines, Tagala discovered his love for programming at the age of 9 when he saw his first video game, “Most kids wanted to know how to play it. I wanted to know how it was made.” He spent most of his time in primary and secondary school learning as much as possible about the subject and eventually began teaching it.

Tagala received an Associate’s degree in electronics engineering from ITT Technical Institute and his Bachelor’s degree in software development from the University of Phoenix. During his career he has worked for Motorola in machine maintenance, Energy Savings Inc. as a process leader and bench repair technician and at CrossCom National where he worked as a software engineer for clients such as Walmart, Costco and Brooks Brothers. Most recently he served as a senior software developer for Apics.

“Too often I’ve seen marketing and software development act as two separate competitive entities, yet if they collaborated they could develop a better product. The collaboration between the creative and digital teams at Magnani is what attracted me to this role and is what I am looking forward to most,” said Tagala.

About Magnani Continuum Marketing
Magnani Continuum Marketing is a privately-held, mid-sized brand development and integrated marketing agency. A 25-year history developing customized, technology-enhanced approaches, Magnani looks beyond traditional marketing solutions to find greater opportunities for companies to strengthen relationships with customers at every point of brand contact. Core competencies include: research, strategy and planning, branding, creative development and design, digital communications, web and mobile development, social media and production. For more information, visit www.magnani.com.

Magnani Continuum Marketing is a Leader Award winner in the 2011 Summit Emerging Media Award (Summit EMA) competition for their work with Midwest Marriott hotels on their GLBT ceremonies website (marriottceremony.com).

The website was developed to increase consideration of Marriott hotels when GLBT couples are planning commitment ceremonies by demonstrating Marriott’s partnership, exceptional service and attention to detail. The website and overall campaign resulted in increased awareness of Marriott hotels as a top choice for commitment ceremonies and celebrations.

The Summit EMA competition is based on the premise that advertising is consistently at the forefront of the technological evolution of communication. It was created to identify the world's marketing communication pioneers--those pushing the bounds of the communication badlands.

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Check out more of our award winning work at www.magnani.com.