The alignment and orchestration of all points of brand contact and the alignment of the marketing structure of both the company and its marketing partner are the first-order needs for the beginning of effective IMC programs. The frustrated blindsiding of marketing effectiveness in the new world order has been caused by the lack of these alignments and has been the Achilles’ heel for the effective implementation of IMC. All-in-all, a disciplined IMC process, new form contact technologies, creativity, an understanding of the constancy of human nature, and the embrace of complete structural integration from the company, the brand, and the agency are the essential tools needed to illuminate the Blur Age.