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COMMENTS / INQUIRIES
AND THE CLIENT SAYS
"Magnani has been a strategic marketing partner for Entertainment Cruises for over 15 years. As we have grown, they have been instrumental in helping us build the va..."
Helen Alfirevich
National Director, Sales & Marketing
Entertainment Cruises, Inc.
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OUR RESULTS
The Blur Age
References
Finegan, Jeanne. "High-Profile Product Recall Need More Than the Bat Signal." International Risk Management Institute. July 2001.

Flint, Joe and Brian Steinberg. "Ad Icon P&G Cuts Commitment to TV Commercials." The Wall Street Journal, Wall Street Journal, Wall Street Journal 14 June 2005. A1, A6.

Garfield, Bob. "The Chaos Scenario." Advertising Age. 4 April 2005. 1, p.57-59.

Kelly, Scott and Madison. Conversation. Chicago: 2005.

McClellan, Steve. "Packaged Goods and TV: Cracks in the Marriage." ADWEEK, 11 July 2005. p.9.

Newman, Jon. "Advertising A.D.D.: Majority of Tag Lines Go Unnoticed." Emergence Slogan Survey. 2005.

Schultz, Don and Heidi Schultz. IMC—The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. New York. McGraw-Hill, 2004. p.145-154.

Toffler, Alvin. The Third Wave. New York. Bantam, 1980.

"U.S. Company Revenue Per 2003 Advertising Dollars." Advertising Age. 28 June 2004. p.5-10.

Rudolph Magnani
is president and founder of Magnani Continuum Marketing located in downtown Chicago on historic Michigan Avenue.
Rudy received degrees from the School of the Art Institute of Chicago and the University of Chicago, and has more than 30 years experience in the advertising field. After six years as executive art director for McCann-Erickson and creative director at Saffer Kravit and Freedman (Canada’s leading retail agency), Rudy co-founded Wooster-Magnani Advertising in 1985, from which Magnani Continuum Marketing was formed.