(September 15, 2005 - Chicago) Magnani Continuum Marketing, a brand development and integrated marketing agency, welcomed students from DePaul University's Integrated Marketing Education (IME) program this afternoon to kick off the 2005 fall academic term with a real world marketing challenge.

Magnani, together with its client Premier Yachts Inc., delivered an assignment for which the students will develop responsive marketing plans tailored to achieve the client's bottom-line objective. Along the way, students will interact with executives from both companies to apply classroom learning to the assignment. As the term comes to a close in late November, DePaul students will present integrated marketing plans to Magnani and Premier Yachts.

DePaul's IME program, taught by Dr. Lawrence Hamer, Associate Dean, provides honors students the opportunity to interact directly with the local business community and think strategically to develop integrated solutions to a real marketing challenge. Students are selected for the IME program on a competitive basis.

Magnani elected to partner with Dr. Hamer as a way to contribute to the interactive learning of its future employees and clients. With offices a mere three blocks from the students' classroom, Magnani plans to open its doors to broaden the experience and give the students a glimpse of agency life.

"As an agency that embraces youth, we are honored to serve as a gateway for these students into integrated marketing," comments President and Founder Rudy Magnani. "We are looking forward to working with Dr. Hamer and his students to stretch their thinking and provide Premier Yachts with value-added ideas."

About Magnani Continuum Marketing
Magnani Continuum Marketing is a Chicago-based brand development and integrated marketing agency. Magnani specializes in creating solutions that bring brands to market with a single, powerful voice – strengthening the links between strategy and execution, product and message and businesses and consumers across all points of brand contact. More information is available at www.magnani.com.

About Premier Yachts Inc.
Chicago-based Premier Yachts, Inc. owns and operates fine dining and entertainment cruises in Boston, Washington D.C. and Chicago. Founded in the late 1980s, Premier Yachts boasts annual sales of over $30 million and has carried over one million passengers. Premier Yachts' product offerings include Odyssey Cruises, Mystic Blue Cruises and Seadog Ventures. For more information on Premier Yachts, please visit: www.premieryachts.com