8/11/2005
MAGNANI CONTINUUM MARKETING WINS COVETED TELLY AND WEBBY AWARDS
(August 11, 2005—Chicago) Magnani Continuum Marketing recently received top honors from The Telly Awards and The Webby Awards for its broadcast and interactive work for MacGregor Golf. The Telly and Webby Awards are two of the most notable competitions in the industry.
"We are honored to be selected for these prestigious industry recognitions," comments President and Founder Rudolph Magnani. "Most importantly, however, we were successful in marrying our strategic marketing vision with powerful creative – resulting in a significant increase in MacGregor’s sales."
The Telly Awards recognized Magnani with the premier award of the competition, a Silver Telly, for the MacGregor Greg Norman Titanium Tungsten TV spot. The :60 spot features unique aspects of the newly launched MACTEC Driver through technical imagery and stunning videography.
Founded in 1979, The Telly Awards annually showcase the best work from the most respected advertising agencies and production companies in the world, and are held to the highest standards of creative excellence.
Lead by Magnani Creative Directors Justin Daab and Brian Riley, the MacGregor commercials were produced by Swell Inc. under Director Adam Sobocienski.
In addition to excellence on the commercial frontier, Magnani proved successful online as well. The Webby Awards, the leading international recognition for online creative, honored Magnani’s work on www.macgregorgolf.com with the presentation of a Webby Worthy Award.
Touted as the "online Oscars," The Webby Awards is the leading international honors for web sites. Magnani joins an elite group regarded as the best of the Web.
The web site was produced in-house by the Magnani interactive design team, including Matt Klein, Kelly Flaherty, Joshua Havenga, Rob Jones, Katsunori Okada and Raymond Southern. Sara Quoss Martin oversaw the production of all aspects of the MacGregor campaign in her role as Account Executive.
About Magnani Continuum Marketing Magnani Continuum Marketing is a Chicago-based brand development and integrated marketing agency. Magnani specializes in creating solutions that bring brands to market with a single, powerful voice – strengthening the links between strategy and execution, product and message and businesses and consumers across all points of brand contact. More information is available at www.magnani.com.
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