2/1/2006
MAGNANI CONTINUUM MARKETING NAMED AGENCY OF RECORD FOR MARRIOTT CENTRAL REGION
(February 1, 2006 - Chicago) Magnani Continuum Marketing, a brand development and integrated marketing agency, announces today its recognition as agency of record for Marriott International Inc., Central Region.
VP of Marketing and eCommerce Wendy Hoekwater selected Magnani Continuum Marketing after almost a full year of agency evaluations. "We are looking forward to the newly formed partnership with Magnani," shares Hoekwater. "Their consistent approach to marketing parallels ideally with Marriott’s strategic marketing vision."
"Marriott has done a phenomenal job of maintaining consistent brand messaging while simultaneously embracing the many demands of the marketplace," states Magnani Continuum Marketing President and Founder Rudy Magnani. "As a result, they have earned a number one ranking in their industry and our goal is to maintain and elevate this well deserved position of prestige."
As agency of record, Magnani Continuum Marketing will work directly with Hoekwater and Regional Managers to coordinate and execute direct mail, print and public relations efforts for as many as 250 hotels across Marriott’s eight brand names. About Marriott International, Inc. MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with over 2,700 lodging properties in the United States and 66 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. Marriott is also in the synthetic fuel business. The company is headquartered in Washington, D.C., and has approximately 143,000 employees. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our web site at www.marriott.com.
The Marriott Central Region includes Alabama, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Ohio, Tennessee and Wisconsin.
About Magnani Continuum Marketing Magnani Continuum Marketing is a Chicago-based brand development and integrated marketing agency committed to doing what is right for their clients. Magnani specializes in creating powerful brand patterns that bring their clients to market with a single, powerful voice and delivering measurable results. More information is available at www.magnani.com.
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