AND THE CLIENT SAYS
"Magnani has been a strategic marketing partner for Entertainment Cruises for over 15 years. As we have grown, they have been instrumental in helping us build the va..."
Helen Alfirevich
National Director, Sales & Marketing
Entertainment Cruises, Inc.
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CASE STUDIES
Libman Company
Family owned for more than 100 years, The Libman Company enjoyed consistent success throughout its history, yet most Americans were unaware they cleaned their homes with Libman products. Libman turned to Magnani to strengthen brand awareness and preference.
PROCESS
THINK
- Conducted market research interviews with both trade and consumer stakeholders
PLAN
- Completed a thorough brand development program that positioned Libman as the cleaning experts for both consumer and commercial stick goods
ACT
- Executed a comprehensive re-branding program across all points of brand contact, incorporating logo design, retail packaging, Web site development and a highly successful print and Telly award-winning television campaign
RESULTS
In just four months, sales of the Wonder® Mop, America's No. 1 selling twist mop, rose more than 20% at key national retailers.
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