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The Libman Company
THINK
- Conducted market research interviews with both trade and consumer stakeholders
PLAN
- Completed a thorough brand development program that positioned Libman as the cleaning experts for both consumer and commercial stick goods
ACT
- Executed a comprehensive re-branding program across all points of brand contact, incorporating logo design, retail packaging, Web site development and a highly successful print and Telly award-winning television campaign
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