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MacGregor Golf
Originally known for premium golf equipment, MacGregor Golf attempted to gain market share by continuing to produce high-quality, custom-fit clubs while simultaneously producing lower-end equipment for mass distribution. As a result, the company was facing loss of brand relevance among the core target, dramatic decline in sales and market share, inconsistent distribution channel strategies and inconsistent and poorly executed brand and product strategies.
RESULTS
- Overall sales growth from $24 million to more than $120 million in three years.
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