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McGraw Hill Construction
The premier source for architectural specification and product information for more than 100 years, Sweets, a division of McGraw-Hill Construction, was experiencing increased competition from online competitors, loss of relevancy among end users due to its heavy reliance on print vehicles and the perception among its target audiences as a necessary evil.
RESULTS
- Sweets.com increased registered users from 20,000 to more than 140,000 with an average site visit of 11 minutes—successfully transitioning Sweets from the #1 printed specification resource for architects, engineers and contractors to the #1 online resource.
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