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Premier Yachts
From a dream on a cocktail napkin, Entertainment Cruises today owns and operates a fleet of 20 vessels across four brands – Odyssey Cruises, Mystic Blue Cruises, Seadog Ventures and Spirit Cruises – in seven markets. To support these distinct product lines on a start-up budget, Entertainment Cruises required a strategic marketing partner to: develop and execute consistent brand expressions across markets; develop a corporate identity applicable across all products; support internal sales and marketing resources.
RESULTS
- Over the course of our ongoing 13-year engagement with Entertainment Cruises, the company has expanded into seven markets with four product concepts, continually realizing double-digit average year-on-year revenue growth. In 2006 the company was acquired and subsequently purchased Spirit Cruises to become the nation’s largest dinner cruise operator.
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