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Premier Yachts
THINK
- Conducted qualitative research with end user groups
- Conducted on-going quantitative satisfaction survey with individual and group customers
PLAN
- Articulated the brand value for each of the target segments
- Developed positioning statement and full brand messaging hierarchy
- Defined performance metrics for print advertising, direct mail and online promotions and transactions
ACT
- Execute entire marketing program including print, radio, online, direct mail and signage
- Orchestrate PYI's internal marketing department
- Function as the steward for the PYI brands, ensuring brand maintains relevance and evolves
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