Challenge

They had a logo, colors and a solid website foundation, but membership retention was dropping and millennials weren’t listening—the American Association of Nurse Anesthetists needed a new look and strong plan. 


Solution

Evolutionize the AANA brand with additional colors, new fonts and a complete website re-skin. Build stronger relationships between AANA and its members through research, career recognition and targeted millennial outreach. Become the “voice” of CRNAs (Certified Registered Nurse Anesthetists), using real AANA members as subjects in executions.