OMG! Barack Just Txt'd Me

In the race to reach to most voters before November, Barrack Obama will spread his VP announcement by way of an unprecedented presidential campaign advertising medium--text messaging. Although text messaging is about as new as Obama's use of the word "change," this tactic is surely aimed to reach those ever-elusive-when-it-comes-time-to-show-up-at-the-polls millennials, whom we discussed in a previous political advertising post. Now, if only they could vote by way of text...that would be some serious strategy. VP announcement by text: Good move? Bad move? You decide, America. You can text your answer to me at ...

http://my.barackobama.com/page/s/firsttoknow?source=eo_socnet