Last night I saw this Reese's Halloween ad on TV. You have to go to the commercial section to view. Not only do I love Reese's and find this ad humorous (and true), but I appreciated how it tied the print campaign into the TV campaign. Every ad has the same picture of those delicious chocolaty peanut butter cups, the copy is short, to the point and seems effective. I might even have Reese's for lunch.
Below are a few examples of their ongoing print campaign.