Welcome to the Hotel 626, a virtual hotel creation from the Doritos folks. The hotel is only "open" from 6 p.m. to 6 a.m. They'll take your name for a reservation. "Guests" are then prompted to complete challenges and possibly make it out alive. I guess since the masses have been lead to believe that actually going outside to solicit candy door-to-door is dangerous, there is no harm in staying indoors to scarf down chips while interacting with virtual ghosts.
Goodby, Silverstein & Partners