Burger King: Cold, Hard Chicago Cash

This week, Burger King placed, I mean "lost" 5,000 wallets--filled with BK gift cards and real cash up to $100--around the streets of Chicago. If you find one, you can return it to it's original owner, me. Just drop it by our offices. This guerrilla promotion probably did not cost a lot (How many wallets do you think actually contain $100?) and think of all the coverage they will get--not to mention the hungry pedestrians turned into full, satisfied BK brand evangelists that will come of this.

NBC Chicago Story

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