The concept of placing free Internet around strategic locations with an equally strategic name is something brought up a lot around our agency. It's a good win-win, because you are directly giving the consumers something they want and all you are asking in return is for them to take a quick peek at the Web site that comes up when they select the free Wifi.
Here's another interesting example of using it to your advantage--via the good ol' guilt trip.
A Holland-based coffee place started to realize that people would come for the free coffee smells and stay for the free Internet. While they offered Wifi at no cost, people ended up not even buying a coffee. In a clever move, they changed the names of the Wifi networks. To read:
The best part? When you ask what the free Wifi network is, you might get a barista to respond, "OrderACoffeeAlready."
Read full story here.