Content Strategy: What the Heck is It, Anyway?

Content strategy has become a bit of a buzz word, but it is important and if used properly can truly help your marketing.
Content strategy has become a bit of a buzz word, but it is important and if used properly can truly help your marketing.

We've all heard the latest marketing buzz term "content strategy". This week alone I've heard three people using this term all with different meanings and understandings of what it is. So what the heck is content strategy and why is it important? This diagram helps explain a content strategy and everything it helps inform: