Hospitality Marketing: Inside the Mind of the Meeting Planner

Meeting planners work in a complex world but hoteliers can use these insights to make planners' lives easier...and create a beneficial relationship for both parties.
Meeting planners work in a complex world but hoteliers can use these insights to make planners' lives easier...and create a beneficial relationship for both parties.

The world of the meeting planner is complex. From the continuing rebound of the economy to the increased competitive landscape filled with more hotels, more meetings and newer brands, connecting and fostering valuable relationships with meeting planners is challenging. Over the last decade, new business habits and a new attendee base (Millennials) has everyone trying to navigate this new landscape.

So, what did we do? Magnani Continuum Marketing's research team conducted and moderated a two-hour focus group session with nine meeting planners. The participants were pre-screened and each were:

- Responsible for booking national corporate or association meetings. - Responsible for booking meetings of 200+ room nights peak. - Final decision-makers or strong influencers on meeting location.

From this focus group, five key insights came to light. See what they are by following Magnani Continuum Marketing over at Slideshare.