Interactive marketing and Internet Marketing
Our award winning Chicago interactive marketing team plans and executes Internet marketing campaigns that maximize our clients' exposure through search engine optimization, pay-per-click advertising, online banner campaigns, blogs, link building and online sweepstakes. With each interactive and Internet marketing project, Magnani determines the tactics that will be the most strategic and beneficial for its clients.
Magnani's search engine optimization capabilities start with thorough keyword research and analysis of competitor website Meta and title tags. Once the client's targeted keywords have been established, Magnani coordinates link building, copy development and blog creation efforts to achieve the highest possible rankings in the search engines. This type of Internet marketing is integral to helping consumers find Magnani's clients for specific keywords on the ever expanding World Wide Web.
Similarly, with each pay-per-click campaign, Magnani identifies hundreds of relevant keywords using third party applications and tools provided by Google, Yahoo and other search engines. Magnani then develops highly original and eye-catching text ads associated with those keywords. Once the keywords and ads are in place, Magnani manages cost bidding per keyword and text ads as necessary. Often times these ads appear nationally, but they also can appear locally (i.e. in Chicago, New York and San Francisco to name a few).
Magnani develops online and interactive banner ad campaigns that range from animated GIF's to flash banners to rich media ad units. The online ads start out as simple storyboards with copy and evolve into highly engaging and interactive creative that live on websites throughout the Web. Magnani is constantly pushing the envelope on banner ads to provide its customers with the highest click-thru rate possible.
To further increase site visits and build customer loyalty, Magnani can create and implement online sweepstakes where users have a chance to play games and win prizes. These sweepstakes help to capture email addresses which can be used on future targeted email blasts. The sweepstakes also encourage users to explore the website and gain a better understanding of the various products and services.
In Chicago and across the nation, Magnani is an ad agency that develops successful Internet and interactive marketing campaigns for a variety of clients.
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