AND THE CLIENT SAYS
"We look at the brand as an asset now. And we look at Magnani as someone who has been contributing tangibly to the value of that asset.
Andrew Leach
Executive Vice President
The Ticket Reserve
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In Chicago market research circles, Magnani has earned a reputation for not only finding answers to questions our clients are asking, but coming up with new questions that help our clients gain valuable new insights into their markets. We are not committed to just one methodology. Our flexible and customized approach involves identifying the right combination of in-house and partner resources to create the most effective research solution. From primary to secondary and qualitative to quantitative, our tailored research programs provide valuable insight into our clients’ competitive marketplaces.
In-House Market Research Services:
- Focus groups
- Individual interviews and discussion groups—in-person, telephone and online
- Dyads and panels
- New product ideation
- Surveys—telephone, online / interactive and mail
So, why should smart marketers use research instead of their experience and existing intelligence? At Magnani, we are an ad agency that thinks we should be smart enough to know that we don't know everything. What we know today could change tomorrow. Consumers can be fickle. Technologies upend traditional understanding every day. More importantly, it's not about us – it's about users. Ultimately, market research is not about the data – it's about what you do with it. The formula is simple. Research + judgment = intelligence and insight, leading to smart decision making. That's what should define the research agenda.
Market research is appropriate whenever adding insight and intelligence to gut instinct can help. Product development. Concept development. Brand perception, awareness, familiarity, expectations, and messaging development and testing. In the context of strategic decision making, research serves a valuable role in galvanizing opinions. It replaces personal preference with objective data. And brings teams together around shared ideas, understandings and experiences.
At Magnani, we are not about research for the sake of research. We believe proper market research must be relevant, actionable and integrated into the marketing strategy.
CNA Insurance
Ultimate Athlete