Market Research
In Chicago market research circles, Magnani has earned a reputation for not only finding answers to questions our clients are asking, but coming up with new questions that help our clients gain valuable new insights into their markets. While we are not committed to just one methodology, our flexible and customized approach involves securing a range of partners to create the most effective research study. From primary to secondary and qualitative to quantitative, our customized research programs provide valuable insight into your competitive marketplace.
In-House Market Research Services:
- Focus groups
- Individual interviews—telephone and online
- New product ideation
- Surveys—telephone, online / interactive and mail
So, why should smart marketers use research instead of their experience and existing intelligence? At Magnani, we are an ad agency that thinks we should be smart enough to know that we don't know everything. What we know today could change tomorrow. Consumers can be fickle. Technologies upend traditional understanding every day. More importantly, it's not about us – it's about users. Ultimately, market research is not about the data – it's about what you do with it. The formula is simple. Research + judgment = intelligence and insight, leading to smart decision making. That's what should define the research agenda.
Market research is appropriate whenever adding insight and intelligence to gut instinct can help. Product development. Concept development. Brand perception, awareness, familiarity, expectations, and messaging development and testing. In the context of strategic decision making, research serves a valuable role in galvanizing opinions. It replaces personal preference with objective data. And brings teams together around shared ideas, understandings and experiences.
At Magnani, we are not about research for the sake of research. We believe proper market research must be relevant, actionable and integrated into marketing strategy.
|