AND THE CLIENT SAYS
"We had a solid 100-year-old company and a great reputation with retail partners for producing quality American-made products—including the #1 selling Wonder Mop. Ir..."
Andrew Libman
Vice President Sales and Marketing
Libman Company
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In Chicago and across the nation, Magnani is an integrated marketing agency that develops successful Internet and interactive marketing campaigns for a variety of clients.
Magnani began offering its clients digital solutions in 1997. We are adept at information architecture and design, interface design, usability, multimedia integration, content management ,and search engine optimization. We offer an innovative and functional approach to delivering Web sites, custom software, tailored off-the-shelf solutions and multimedia applications. Magnani’s brand development, strategic planning and design capabilities are enhanced with technical consulting, custom software and programming services. By delivering user experiences rich in design and functionality, we help our clients create digital properties that connect brands and stakeholders. Our holistic approach ensures that your Web presence supports your business strategy and reflects your brand standards.
Our award-winning Chicago interactive marketing team plans and executes Internet marketing campaigns that maximize our clients' exposure through search engine optimization, pay-per-click advertising, online banner campaigns, blogs, link building and online sweepstakes. With each interactive and Internet marketing project, Magnani determines the tactics that will be the most strategic and beneficial for its clients.
SEO
Magnani's search engine optimization capabilities start with thorough keyword research and analysis of competitor website Meta data and title tags. Once the client's targeted keywords have been established, Magnani coordinates link building, copy development and blog creation efforts to achieve the highest possible rankings in the search engines. This type of Internet marketing is integral to helping consumers find Magnani's clients for specific keywords on the ever expanding World Wide Web.
Keyword Curation
Similarly, with each pay-per-click campaign, Magnani identifies hundreds of relevant keywords using third party applications and tools provided by Google, Yahoo and other search engines. Magnani then develops highly original and eye-catching text ads associated with those keywords. Once the keywords and ads are in place, Magnani manages cost bidding per keyword and text ads as necessary. Often times these ads appear nationally, but they also can appear locally (i.e. in Chicago, New York and San Francisco to name a few).
Banners & Pay-Per-Click
Magnani develops online and interactive banner ad campaigns that range from animated GIF's to flash banners to rich media ad units. The online ads start out as simple storyboards with copy and evolve into highly engaging and interactive creative that lives on websites throughout the Web. Magnani is constantly pushing the envelope on banner ads to provide its customers with the highest click-thru rate possible.
Contest and Sweepstakes
To further increase site visits and build customer loyalty, Magnani can create and implement online sweepstakes where users have a chance to play games and win prizes. These sweepstakes help to capture email addresses which can be used on future targeted email blasts. The sweepstakes also encourage users to explore the website and gain a better understanding of the various products and services.
Website Development
Magnani has been one of the leading Chicago website development agencies since 1996. From information architecture to e-commerce, database programming and sales/marketing program integration, we plan and develop the most effective ways to adapt and grow "real-world" business in the online marketplace through creative and strategic website development.
Our website development process begins with researching the client’s business sector and its respective competitors as well as the industry related websites to determine strengths and weaknesses based on design, functionality and overall user experience. We then incorporate this knowledge when developing your website’s information architecture, site map and individual wireframes.
Once a client has approved the flow of the website, the fun part of the development process begins; the creative look and feel. Our award-winning design team will show several creative designs of the homepage and an interior page. We ensure that we develop website designs which express our client’s vision, brand strategy and graphic standards.
Following the design phase, our website development team programs the website using ASP.NET VB/C#, JavaScript, PERL, PHP, ASP with VB, HTML, XHTML, CSS to name a few.
We build exceptional user experiences using a wide variety of content management system (CMS) frameworks, like DotNetNuke and Drupal, in addition to creating lightweight, streamlined custom CMS applications, as well.
Every programmed website then undergoes rigorous testing across different browsers (including Internet Explorer, Firefox and Safari) and platforms (including Windows 2000, Windows XP, Linux and Mac OS X).
After passing all of the usability, quality assurance testing and course correcting, the website is ready to launch and be introduced to the world.
This is just a taste of what makes Magnani Continuum Marketing one of the leading Chicago interactive website development firms.
- Web development
- Hosting
- Strategic planning
- Project management (including third-party integration)
- Information architecture development/usability
- Web site interface design
- Flash/HTML/Javascript
- .NET programming
- Database mining/development
- DB design/management – CRM and POS software
- Content management system development
- Web site quality assurance
- Web site deployment
- Web strategy
- Search engine optimization
- Search engine marketing
- Social media management
- Google Analytics tracking
- Goal conversion tracking
- Web traffic analysis, tracking and reporting
- Custom application design and development
- Mobile applications
- E-brochures
- Banner ads
- E-mail blasts