Social Media Management
What worked in the marketplace ten, five, even one year ago isn’t working in the same way, today. With the rise of social networking and an ever-connected culture, organizations can no longer afford to focus on the individual components of a marketing and sales strategy without focusing on their target audiences’ daily digital lives. Evermore intricate and intimate channels of communication (i.e.: social networking, social data, search engine optimization and sharable content) driven by key influencers are driving the proliferation of increasingly sophisticated measurement tools. These channels and tools are portending an even greater access to, and influence on, a greater number of micro-segments. This allows for a fine tuned manipulation of highly selected target audience influence.
Social media is no longer a value-add to organizations, but a vital factor in the communications and public relations plan; it is a two-way communication tool that allows companies to better serve clients’ needs by answering questions, addressing concerns and maintaining an open and honest forum where employees feel accessible and empathetic to both potential and existing customers. Social mediums showcase thought leadership, aid in business development and humanize the brand.
There are many different social media channels to participate in with different value propositions. At Magnani, we recommend not adopting the newest technology on the block, but finding the networks that work best, internally. Through our strategic process, we find key differentiators and focus on how best to promote them to your targets.
Magnani acts as an armature for many clients by strategizing appropriate mediums, monitoring the social media networks and writing targeted messages for those that keep constant communication through social mediums. We look at each of our clients’ business objectives to develop cohesive programs that incorporate a myriad of disciplines which may include social media and PR components.
Public Relations
Be it exploiting breaking news or creating news, we provide the kind of thinking and planning that molds positive perceptions and builds strong reputations. From crisis management to financial relations, we help you manage your media voice and enhance market perceptions.
We pitch, promote and publicize through a variety of public relations tools: press release writing and distribution, creating and securing white paper placement, booking speaking engagements, booking interviews and assisting at trade shows, scheduling book tours, analyst briefings, product reviews and placement. Magnani has developed and managed a large number of launch and grand opening events for our clients in addition to the development of presentations for our clients to give at conferences as well as co-presenting with our clients at professional conferences and events.
Through research and evaluation, we identify your targets and develop strategies and tactics that can reach local, national and international audiences. We orchestrate seamless strategy ideation, planning, logistics and on-site management to ensure that you present the right image and reach the right audience. From publicity development to promotional planning and management, we can maximize your market presence and help build your brand.