Inspired communications, in turn, can inspire action. For CME, we translated complicated financial product offerings into real and tangible things customers could get their heads (and hands) around.
American Diabetes Association
Party of the Cure Identity System
A little bit of fun can raise a lot of money. For the American Diabetes Association, we built their events from the top down—from strategy and themes to a whole range of creative executions.
The Libman Company
We helped Libman sweep out their old brand and mop up significant rewards. We launched a comprehensive rebranding program that included total brand architecture, logo development, package design, print and television ads, website and a public relations program. The results: increased awareness, distribution and sales.
St. Joseph Mercy Oakland Hospital
Michigan Medical Report Website
Outspent by larger competitors, St. Joseph Mercy Oakland turned to Magnani to help them defend market share. The centerpiece of our work was a website designed to increase physician loyalty. The results: a 62% increase in referrals from participating physicians.
Hotel Positioning and Print Collateral
If you print it, they will come. Over the course of our two-year project, we used research to position and re-launch the Harbor Beach Marriott Resort & Spa. Their new award-winning creative identity, sales and promotional materials helped them defend their position against high-end competition entering the market.
CNA needed a campaign that would differentiate them from their competition and distinguish them as a committed partner to their core audience - independent agents and brokers. Our “In An Instant” campaign elicited critical praise from both internal and external audiences alike, and reinforced the CNA brand as a leader in the business insurance marketplace.