Do independent agents and brokers value your communication tactics? 

Magnani Continuum Marketing went straight to the source, surveying independent agents and brokers across a wide range of topics to gain a better understanding of communication effectiveness. For example, we found:

  • Say it digitally...But not always “socially”.
    Content posted on carriers’ social media sites rated lowest among communication vehicles for influencing respondents’ impression of a carrier.
  • Face time influences brand. 
    Face-to-face interactions between carriers and agents create focused interruptions to the daily routine that can help cultivate and solidify long-term relationships. Although seen as the most influential form of brand-building interaction, it is not necessarily preferred by agents. 

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