Building a better brand experience.
Let’s face it, managing a brand is hard enough. Legacy communications structures and initiatives, or a recent merger and acquisition, or worse yet, cutbacks in your marketing resource budget—any one of them is enough to challenge even the most experienced marketers. We get it. We’ve seen it a lot. Better yet, we can help. Magnani has more than 25 years of experience helping marketing communications teams develop and manage their brands across a multitude of divisions, business sectors and industries. We know what it takes to develop and translate meaningful brand strategies into actionable, measureable and effective communications.
Blending creative thinking with executional discipline, Magnani finds bold and unusual ways to make an impact within brand guidelines. That means conquering things like marketing automation, lead generation, and internal and external customer engagement. It means adapting messages and crafting content strategies across digital, traditional and social platforms. And, ultimately, uncovering new ways to connect with hard-to-reach audiences all across the globe.
And through it all, we keep our eye on your ROI, your KPIs, and occasionally those C.A.T. V.I.D.E.O.S we think you might like. Because while we know this has to be profitable, we believe this relationship should be fun too.
Want to learn more about how we can help you better align your marketing strategies and communications? Check out our work and give us a call or email.
Marketing and communication capabilities.
- Brand positioning, identity and styleguide development/managementChannel communication audits
- Content strategy and development
- Corporate and sales presentations
- Direct marketing/direct response
- Editorial calendar creation and management
- Employee Engagement
- Global marketing plan development
- Internal and external websites, including Sharepoint
- Marketing and sales collateral
- Marketing automation
- Mobile app development
- Motion graphics
- Public relations
- SEO/SEM and keyword analysis
- Social media audits and strategy development
- Strategic planning
- Trade show graphics
- Traditional and digital advertising (broadcast, out of home and online)
- Voice of the customer research, including persona development
Marketing and communication expertise.
- + Consumer Products & Services
- Real Estate - Leisure & Sports Equipment - Outdoor Sports & Athletics - Consumer Packaged Goods - Corporate Communications
- + Financial Services
- Banking & Financial Services - Insurance - Exchanges - Professional Services
- + Healthcare
- Professional Associations - Hospitals & Provider Networks - Health Plans - Healthcare Facilities & Medical Services
- + Hospitality
- Hotels - Cruises - Travel Experiences
- + Industrial
- Infrastructure & Water - Chemicals - Building Technologies - Sustainability
- + Professional Associations
- Educational - Medical - Social