Challenge

They do great work providing health care to people in need. If only more of the people knew. Molina needed a fresh approach to reach more potential patients in their communities, or as they prefer to call it, their extended family. 


Solution

Something personal, human, smart and funny, that in a sea of health care ads, would rise to the top. Something that would show how Molina was “Like Family.” Internal communications to help the family grow closer. External communications to help it grow stronger. All forms of media to stay within budget.