What's Going on with Social Media Statistics?

Alayna Van Hall and Michael Dennis sit down to make sense out of some of the most important topics currently swirling around the marketing world. Facebook's announcement that their video numbers had been inflated caused many in the marketing world to once again question how valid are the statistics that social media reports? Alayna and Michael get to the bottom of social media statistics and also discuss:

  • Why isn't there a universal 3rd party monitoring platform for Facebook, Twitter, Instagram, etc? 
  • Are there any industry standards that apply to all platforms?
  • How can you gauge the success of a digital campaign?
  • What platforms should your brand be targeting?

@Properties - The Thad Wong Project

We are lucky enough to be joined by the owner and CEO of @Properties Mr. Thad Wong. @Properties is the largest independently owned residential real estate brokerage firm in Illinois and one of the 12 largest brokerage firms in the U.S. by sales volume.

Mr. Wong began selling real estate in the mid 1990s and quickly established himself as one of the top selling brokers in the city of Chicago. He has earned four consecutive Golden Eagle Awards from the Chicago Association of REALTORS® as the top-producing broker among the organization’s 10,000+ members. Wong’s accomplishments have been widely recognized by the real estate industry and the broader business community. Honors include: the Ernst & Young Entrepreneur of the Year in the Midwest; Inc. Magazine’s “Inc. 500/5000” list; inclusion on Crain’s Chicago Business’ “Fast Fifty,” “40 Under 40,” and “Largest Privately Held Companies” lists; Inman News’ “100 Most Influential Real Estate Leaders”; induction in the Chicago Area Entrepreneurship Hall of Fame; the Impact Award from the Lincoln Park Builders Club; and the Damen Award from the Loyola University of Chicago School of Continuing and Professional Studies.