What's Going on with Social Media Statistics?

Alayna Van Hall and Michael Dennis sit down to make sense out of some of the most important topics currently swirling around the marketing world. Facebook's announcement that their video numbers had been inflated caused many in the marketing world to once again question how valid are the statistics that social media reports? Alayna and Michael get to the bottom of social media statistics and also discuss:

  • Why isn't there a universal 3rd party monitoring platform for Facebook, Twitter, Instagram, etc? 
  • Are there any industry standards that apply to all platforms?
  • How can you gauge the success of a digital campaign?
  • What platforms should your brand be targeting?