Challenge

A nationally-recognized hotel was planning a massive renovation and expansion. They needed a plan to pull it off without disrupting their day-to-day operation, and an engaging campaign to get the word out about what was to come. 


Solution

Turn construction safety walls and corridors into an audio/visual canvas, with a custom array of intersecting videos, photos and headlines to capture the energy of Chicago. Ideate and execute design elements and collateral for a rooftop bar and restaurant expansion, including menus, signage and external messaging. Then turn renovation anxiety into excitement and anticipation with thoughtful extras to compensate for inconvenience, and an insiders look at what was to come.