Challenge

Candy and gum are fun, but when you’re a global industrial leader operating massive machinery, safety is serious business. Wrigley needed a way to take the stress out of stressing the importance of safety, and they wanted a message that would resonate worldwide. 


Solution

Engage every member of the company, at every level, inspiring them to make safety a way of life with the Live Safe campaign. Leverage regional leadership to spread the new name, logo and communications through a series of presentations and step-by-step, DIY toolkits.