Crafting experiences that people love but never expected to see.


Work with us

Crafting experiences that people love but never expected to see.

Work with us
Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.
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Meet Gen Z.

Magnani surveyed 500 Gen Zers on the customer experiences they'll demand.
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Cat's Pride

Brand storytelling to build sentiment.


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@Properties

Enhancing the curb appeal of the nation’s fastest growing real estate company.


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CNA Insurance

UI to help navigate a complex market.


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American Academy of Pediatrics

Increasing the value of the member experience.


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Our Services

Our services span three major practice areas: innovation, experience design, and marketing / communications.

We customize every engagement to best complement our clients’ needs, at any stage of their internal design or development process.

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- Navistar

Our Blog
July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab

Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how ...

July 12, 2018

Counterintuitive Tips for Successful Digital Transformation

Magnani

Justin and Justin discuss two recent articles from the web about the latest arms race among chip makers to capitalize on the AI explosion, plus YouTube’s attempts to mitigate the effects of “fake news” on its platform. And finally, the Justins discuss 3 counterintuitive tips for a successful digital transformation.

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Alayna Van Hall
Director of Growth & Development