Have you ever put a pair of shoes in your online shopping cart, left the site without purchasing only to see ads for those very shoes follow you throughout your online activity? That’s called retargeting and 25% of the top 1000 online retailers regularly turn to this technique. So, you may ask, what retargeting approaches might make sense for your business?

At 26% of the overall population, Generation Z is poised to wield massive influence on markets for the foreseeable future. While there is still much unknown about how this group will behave once they enter the workforce, en masse, there are already some interesting behavioral differences emerging that all marketers should understand.

Movies about advertising are generally terrible. But there are a few bright spots. Check out the clips we keep returning to year after year.

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.

Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.

Last week Publicis made a very major and very public announcement regarding their desire to become a “platform.” Has one of the largest marketing and communications companies in the world embraced the post-subjective (read: post-creatives) era for the industry?

Magnani Continuum Marketing, a Chicago-based digital marketing agency, ranked 8th on the Agency Spotter Top 20 Marketing Agencies Report.

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.