We craft beautiful digital experiences at the intersection of human-centered design, business strategy and imagination.

Work with us

We craft beautiful digital experiences at the intersection of human-centered design, business strategy and imagination.

Work with us
Established in 1985.

Magnani is an experience design and strategy firm.

We partner with our clients to create and launch digital products and brands people love.
Cat's Pride

Brand storytelling to build sentiment.

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Enhancing the curb appeal of the nation’s fastest growing real estate company.

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CNA Insurance

UI to help navigate a complex market.

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American Academy of Pediatrics

Increasing the value of the member experience.

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Our Services

Our services span three major practice areas: research and strategy, user experience design and branding.

We customize every engagement to complement our clients’ needs at any stage of their planning, design or development processes.

We understand.

Customer & Market Insights

Innovation Opportunities & Product Roadmaps

Design Thinking Facilitation

Market Sizing


Feature Set Development & Evaluation

We innovate.

UX/UI Design

Responsive Web Design

Mobile App Design

Usability Testing

Content Strategy

Ideation & Prototyping

Service Design

Conversion Rate Optimization

We inspire.

Brand Development

Positioning Strategy

Marketing Strategy & Planning

Logo Design/Corporate ID

Creative Campaigns

Campaign Testing

Client Logos

"Testimonial copy goes here."

- Navistar

Our Blog
June 27, 2019

5 ways to maximize the value of your UX research

Christy Hogan Hutchinson

Qualitative user research, in the form of interviews and observations, is an incredibly important aspect of UX design and experience design. It’s in users’ stories where you find true points of differentiation and previously unknown opportunity. Here are five considerations you should keep in mind to help ensure you’re getting the most from your UX research investment.

June 21, 2019

What is business design thinking (and why should you care)?

Justin Daab

To those new to the concept, the term design thinking may seem like something that only designers could, or should, do. But nothing could be further from the truth. Business design thinking is the utilization of the traditional design-thinking methodology to conduct a more human-centered examination of a product, service or experience, to define what aspects of those things might be improved, to imagine and prototype solutions for addressing those improvable aspects, and to test and refine your solutions.

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We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
Alayna Van Hall
Director of Growth & Development