To those new to the concept, the term design thinking may seem like something that only designers could, or should, do. But nothing could be further from the truth. Business design thinking is the utilization of the traditional design-thinking methodology to conduct a more human-centered examination of a product, service or experience, to define what aspects of those things might be improved, to imagine and prototype solutions for addressing those improvable aspects, and to test and refine your solutions.

Danielle and Justin discuss ways in which applying design thinking methodologies to change the experience of working spaces can have a dramatic impact on achieving desired outcomes. They explore the cyclical importance of storytelling and prototyping as part of the greater business planning toolbox.