Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how ...

Justin and Justin discuss two recent articles from the web about the latest arms race among chip makers to capitalize on the AI explosion, plus YouTube’s attempts to mitigate the effects of “fake news” on its platform. And finally, the Justins discuss 3 counterintuitive tips for a successful digital transformation.