Crafting innovative user experiences people love but never expected to see.

Work with us

Crafting experiences that people love but never expected to see.

Work with us
Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.

Meet Gen Z.

Magnani surveyed 500 Gen Zers on the customer experiences they'll demand.
Learn More
Cat's Pride

Brand storytelling to build sentiment.

View the Case Study

Enhancing the curb appeal of the nation’s fastest growing real estate company.

View the Case Study
CNA Insurance

UI to help navigate a complex market.

View the Case Study
American Academy of Pediatrics

Increasing the value of the member experience.

View the Case Study
Our Services

Our services span three major practice areas: innovation, experience design, and marketing / communications.

We customize every engagement to best complement our clients’ needs, at any stage of their internal design or development process.

Learn More

Client Logos

"Testimonial copy goes here."

- Navistar

Our Blog
November 9, 2018

Is a 1945 Magazine Article Responsible for the Modern Internet?

Justin Daab

A July 1945 issue of The Atlantic article can be traced as the source for most of the technologies driving the world’s current economic growth. The author, Dr. Bush, predicted personal computers, touch screens, hypertext, metadata, the world wide web, speech recognition and Wikipedia. How did this article have such a profound influence?

November 2, 2018

Why the Best UX Should Suck for Some People.

Justin Daab

There is never a single experience that satisfies every user. And trying to be all things to all people generally leads to being nothing very great for anyone. But how do you know what to sacrifice?

Subscribe to our weekly outreach and quarterly newsletter.

Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
Alayna Van Hall
Director of Growth & Development