Crafting experiences that people love but never expected to see.

Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.

Meet Gen Z.

Magnani surveyed 500 Gen Zers on the customer experiences they'll demand.

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Cat's Pride

Brand storytelling to build sentiment.

View the Case Study

@Properties

Enhancing the curb appeal of the nation’s fastest growing real estate company.

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CNA Insurance

UI to help navigate a complex market.

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American Academy of Pediatrics

Increasing the value of the member experience.

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Our Services

Our services span three major practice areas: innovation, experience design, and marketing / communications.

We customize every engagement to best complement our clients’ needs, at any stage of their internal design or development process.

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"Testimonial copy goes here."

- Navistar

Our Blog

August 17, 2018

The Narrative Lessons of MoviePass

Justin Daab

Innovation

When you start evaluating the MoviePass through the lens Narrative-Based Innovation, it becomes clear, the story just doesn't hold water.

August 10, 2018

Designing a User-Centered Design Department

Justin Jurek

Customer Experience Design

Are you in the process of starting a user-centric design department? Or are you re-designing a user-centric design department? From our experience, here are 3 keys elements you need to consider.

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Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!

Alayna Van Hall
Director of Growth & Development