Crafting experiences that people love but never expected to see.

Work with us

Crafting experiences that people love but never expected to see.

Work with us

Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.

Cat's Pride

Brand storytelling to build sentiment.


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@properties

Enhancing the curb appeal of the nation’s fastest growing real estate company.


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CNA Insurance

UI to help navigate a complex market.


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American Academy of Pediatrics

Increasing the value of the member experience.


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Our Services

Magnani tailors our scalable Think/Plan/Act process to meet the specific challenges and objectives of your organization.

Discover which of our offerings can take your business to the next level.


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- Navistar

Our Blog

June 15, 2018

3 Counterintuitive Tips for a Successful Digital Transformation

Justin Daab

Digital transformation seems to be the catchphrase of the year. Because of that, many companies seeking to begin a digital transformation initiative treat the idea as something of a one-off effort, or box to be checked. Mostly, a digital property purchased or redesigned. The truth is, however, the process of getting to real transformation is anything but box checking. If you’re tasked with leading your company’s digital transformation, following these three seemingly counterintuitive tips could dramatically improve your chances of success.

June 8, 2018

Views on GDPR

Magnani

Justin & Justin talk about Europe's sweeping consumer privacy protection regulation, GDPR—what the EU says it is, what it's purpose really appears be and how it could have served it's stated mission more effectively had the EU applied a little design thinking in its drafting of the law.

June 1, 2018

A Better Model for GDPR

Justin Daab

The EU GDPR went into effect. More interesting than the impact on marketing practices is how the law, while giving users control of their data, failed to provide mechanisms for wielding that power efficiently.

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Alayna Van Hall
Director of Growth & Development