We innovate new products, services and brand experiences at the intersection of human-centered design, business strategy and imagination.

ESTABLISHED IN 1985

Magnani is an experience design and strategy firm.

Using our proprietary Narrative-Based Innovation process, we help clients develop products, services and experiences people love.

OUR SERVICES

Our services span three major practice areas: Insight, Innovation and Experience Design.

Insight: Explore & Define
  • Customer & Market Research
  • Trend Frameworks/Futurecasting
  • Market Sizing & Evaluation
  • Synthesis & Definition
Innovation: Ideate & Evaluate
  • Journey Mapping
  • Digital Transformation Strategy
  • Design Thinking (consulting, training and facilitation)
  • Product & Service Innovation/Ideation
  • Prototyping
  • Usability Testing
  • Business Model Canvas
  • Business Case Development
Experience Design: Create & Optimize
  • Customer & Employee Experience Design
  • Service Design
  • Content Strategy & Development
  • Conversion Rate Optimization
  • Positioning Strategy
  • Brand Development
  • Marketing Strategy & Planning
  • Creative Campaigns
AMERICAN ACADEMY OF PEDIATRICS

Increasing the value of the member experience.

with a redesigned, personalized member portal and consolidated search.

@PROPERTIES

Enhancing the curb appeal of the nation’s fastest growing real estate company.

with a new, dynamic website and tool for agents and sellers to access real-time sales information, market times and home pricing.

CNA INSURANCE

UX/UI to help navigate a complex market.

presenting users with only the coverages and solutions that matter to them and their business.

OUR BOOK

Innovate. Activate. Accelerate.

A book for those who see every day as an opportunity to be smarter about how they approach their business, customers and competition.

Innovate activate accelerate

OUR BLOG

Subscribe to our weekly outreach and quarterly newsletter.

Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!