Magnani Continuum Marketing, a Chicago-based digital marketing agency, ranked 8th on the Agency Spotter Top 20 Marketing Agencies Report.

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.

There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Read about a different SEM strategy for these markets.

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.

It seems like every other large marketing conference has a speaker or a full track about Account Based Marketing (ABM). Find out if this new approach is the right fit for your organization.

You may have heard the following question a lot over the past 18 months: “What do we have to do to attract more Millennials? Read on to discover the approach we take in evaluating how we market to this crucial demographic.

See what kind of insight we can glean from his best quotes.
 

Effectively navigate the deceptive complex world of SEM and see greater returns on your efforts.

Understanding the meaning in our web analytics can feel a little like reading tea leaves. How can we use the past to make better predictions against the future? Better yet, how can we structure our dashboards to provider a deeper read of our customer’s digital activities?