We innovate new products, services and experiences at the intersection of human-centered design, business strategy and imagination.

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ESTABLISHED IN 1985

Magnani is an experience design and strategy firm.

Using our proprietary Narrative-Based Innovation process, we help clients develop products, services and experiences people love.

OUR BOOK

Innovate. Activate. Accelerate.

A book for those who see every day as an opportunity to be smarter about how they approach their business, customers and competition.

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Innovate activate accelerate

AMERICAN ACADEMY OF PEDIATRICS

Increasing the value of the member experience.

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@PROPERTIES

Enhancing the curb appeal of the nation’s fastest growing real estate company.

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CNA INSURANCE

UI to help navigate a complex market.

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OUR SERVICES

Our services span three major practice areas: Insight, Innovation and Experience Design.

Insight: Explore & Define
  • Customer & Market Research
  • Trend Frameworks/Futurecasting
  • Market Sizing & Evaluation
  • Synthesis & Definition
Innovation: Ideate & Evaluate
  • Journey Mapping
  • Digital Transformation Strategy
  • Design Thinking (consulting, training and facilitation)
  • Product & Service Innovation/Ideation
  • Prototyping
  • Usability Testing
  • Business Model Canvas
  • Business Case Development
Experience Design: Create & Optimize
  • Customer & Employee Experience Design
  • Service Design
  • Content Strategy & Development
  • Conversion Rate Optimization
  • Positioning Strategy
  • Brand Development
  • Marketing Strategy & Planning
  • Creative Campaigns
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OUR BLOG

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