Crafting experiences that people love but never expected to see.

Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.

Meet Gen Z.

Magnani surveyed 500 Gen Zers on the customer experiences they'll demand.

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Cat's Pride

Brand storytelling to build sentiment.

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@Properties

Enhancing the curb appeal of the nation’s fastest growing real estate company.

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CNA Insurance

UI to help navigate a complex market.

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American Academy of Pediatrics

Increasing the value of the member experience.

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Our Services

Our services span three major practice areas: innovation, experience design, and marketing / communications.

We customize every engagement to best complement our clients’ needs, at any stage of their internal design or development process.

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"Testimonial copy goes here."

- Navistar

Our Blog

October 19, 2018

Innovation Begins with Empathy: Embracing Our Customers as the Heroes in Our Innovation Story.

Christy Hogan Hutchinson

Innovation

Obtain the fuel to generate your next big idea by taking the time to truly understand your users.

October 12, 2018

3 Rules Apple Has Forgotten About Design

Justin Daab

Innovation

In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.

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Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!

Alayna Van Hall
Director of Growth & Development