Crafting experiences that people love but never expected to see.

Work with us

Crafting experiences that people love but never expected to see.

Work with us
Established in 1985.

Magnani is an experience design and strategy firm.

We help our clients create the story of their future that drives innovation and builds consensus, to help focus and prioritize long-term development initiatives and deliver superior customer experiences today.

Meet Gen Z.

Magnani surveyed 500 Gen Zers on the customer experiences they'll demand.
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Cat's Pride

Brand storytelling to build sentiment.

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Enhancing the curb appeal of the nation’s fastest growing real estate company.

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CNA Insurance

UI to help navigate a complex market.

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American Academy of Pediatrics

Increasing the value of the member experience.

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Our Services

Our services span three major practice areas: innovation, experience design, and marketing / communications.

We customize every engagement to best complement our clients’ needs, at any stage of their internal design or development process.

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"Testimonial copy goes here."

- Navistar

Our Blog
September 21, 2018

Hunting Disruption

Justin Daab

Disruptive market entrants simply examined the structure of the industry or market and saw some tell-tale signs that anyone can see, if they know where to look. We’ve outlined 5 signs any disruption hunter should look for when deciding upon which industry to set his or her sights.

September 14, 2018

A Run-In With The Law


Following-up from the First Amendment conversation from Episode 9, Justin and Justin invite a very special guest, Chicago attorney, Lenny Gail of Massey & Gail, LLP, to provide a more nuanced and educated perspective on the issues of free speech. We discuss Alex Jones, Elon Musk’s 420 moments, and whether our Commander in Chief bears any legal responsibility for his attacks on public companies. And finally, we wonder if the government will step in to regulate Facebook before they destroy our democracy or Adam Smith’s invisible hand in the shape of generation Z, will simply kill it with indifference.

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Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
Alayna Van Hall
Director of Growth & Development