AARP had recently completed a comprehensive employer research study and needed a way to reach out to everyone from small businesses to Fortune 1000 companies with one important message — adding workers aged 50+ to the payroll adds significant value to your business.


With hard data already in hand in the form of a research study, we went right to work ideating effective ways to complement and promote it. The result was a comprehensive, consistent integrated campaign with tactics that included an infographic, social media slide share, banner ads, print ads and pop-up banners all driving traffic to the full research study and the AARP site.