July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab

Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how …

Counterintuitive Tips for Successful Digital Transformation


Justin and Justin discuss two recent articles from the web about the latest arms race among chip makers to capitalize on the AI explosion, plus YouTube’s attempts to mitigate the effects of “fake news” on its platform. And finally, the Justins discuss 3 counterintuitive tips for a successful digital transformation.

June 15, 2018

3 Counterintuitive Tips for a Successful Digital Transformation

Justin Daab
Growth Strategies

3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned. …

June 8, 2018

Views on GDPR


Justin & Justin talk about Europe’s sweeping consumer privacy protection regulation, GDPR—what the EU says it is, what it’s purpose really appears be and how it could have served it’s stated mission more effectively had the EU applied a little design thinking in its drafting of the law.

June 1, 2018

A Better Model for GDPR

Justin Daab
Customer Experience Design

The right idea with unintended implications The European Union (EU) General Data Protection Regulation (GDPR) went into effect recently. Even if you don’t directly do business in Europe, undoubtedly, many of the services you rely upon to do work and communicate with potential customers do, and as such, it will certainly impact how any marketer manages opt-ins and permissions domestically. Though more interesting to me than the impact on marketing practices, per se, is how …

May 30, 2018

Ad Agency Models Are Breaking


Make Way for Magnani, an Experience Design and Strategy Firm Chicago, IL – May 24, 2018 – Magnani, an experience design and strategy firm, is driving business results by elevating brand experiences and writing user stories that help clients move innovation from a concept to a plan. Corporate marketing professionals find themselves with a dilemma. Most creative agencies don’t focus on their business goals. Most UX firms don’t understand the brand. Most consulting firms can’t …

May 3, 2018

All About Prototyping

Prototyping & Development

In this episode of Brilliant, Justin and Justin discuss the value of prototyping in the design process. They cover various levels of fidelity (low, medium & high), why you would choose between those levels and the relative value of each.