October 25, 2018

UX Design: If It Ain’t Broke, Use It

Justin Jurek
Customer Experience Design

You’re sitting down with your team, ready to kick-off a new UX project. Whether it’s a web redesign, an intranet application or a mobile app, that’s an exciting moment. The immediate impulse is to do the requisite research, understand your users, and invent something new. But should you invent something new?

October 12, 2018

3 Rules Apple Has Forgotten About Design

Justin Daab
Innovation

In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.

On CRO, Privacy, and Formal Wear

Magnani
Podcast

Justin and Justin invite a very special, well-dressed guest, Andy Crestodina of Orbit Media, to chat about conversion rate optimization (CRO), the idea and ethics of conveying scarcity in UX design, and the chances for Solid, the new Web ID standard by Tim Berners Lee, and whether it could form the foundation of a new privacy standard online. We also offer Andy an opportunity to shamelessly plug his new book, “Content Chemistry.”

September 28, 2018

Did Facebook Finally Fix the VR Problem?

Justin Daab
Customer Experience Design

VR has had an adoption problem despite billions of dollars spent on development. On September 26th, 2018 Facebook announced the Oculus Quest, a $399 self-contained VR headset delivering six-degrees-of-freedom motion tracking and graphics rivaling (but not quite reaching) the tethered PC quality of its flagship, Rift. Unquestionably, this is the most compelling mass market iteration of the experience to date.

September 21, 2018

Hunting Disruption

Justin Daab
Innovation

Disruptive market entrants simply examined the structure of the industry or market and saw some tell-tale signs that anyone can see, if they know where to look. We’ve outlined 5 signs any disruption hunter should look for when deciding upon which industry to set his or her sights.