2018—Disruption Goes Mainstream

2018—Disruption Goes Mainstream

The most significant take-away from RND2018 was that at the core of all innovation is the creation of value. And that value doesn’t happen overnight (and it certainly isn’t magic). It takes a methodical approach, with key success and failure metrics helping to guide the path. Here are the four themes from the RND2018 Summit.

Who Owns Your Company’s Website—Marketing or IT?

Who Owns Your Company’s Website—Marketing or IT?

In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.

The Great Nokia Time Travel Experiment (How I Learned to Shake My Notifications Habit)

The Great Nokia Time Travel Experiment (How I Learned to Shake My Notifications Habit)

In the middle of 2017, I found myself reading quite a bit of the current research on the effects of heavy smartphone usage on cognitive function. You can see an overview of what I found here. In short, the persistent drip of dopamine our brain releases when we get rewarded with repeated notifications can negatively affect our ability to concentrate as well as diminish our ability to transfer short-term memory into long-term memory. Cool, right?

Why Your Brand is Only a Guest in the House of Reddit: A Lesson on the Sanctity of the Upvote

Why Your Brand is Only a Guest in the House of Reddit: A Lesson on the Sanctity of the Upvote

Reddit has over 540 million monthly visitors, ranking as the #4 most visited website in the U.S. and #6 in the world. And as such, advertisers have coveted and courted the Reddit user base, repeatedly trying to break into the platform. The best of them authentically joining the conversation. The most doomed of them trying to manipulate the community.

Why Persona Development Should Be A Part Of Every Customer Experience Design

Why Persona Development Should Be A Part Of Every Customer Experience Design

We understand the importance of persona development, yet many still have a difficult time selling in this important step within their organizations. When discussing the persona development process with clients, the same questions arise at the outset of every project. We’ve put together the basic answers to these questions.