Is Apple’s confusing overlap of iPhone models, laptops, desktops and accessories causing Apple to leave money (not to mention the emotional satisfaction of its customers) on the table?
Take advantage of this time of year—the brief pause before 2019 throws us headlong into planning and unknown new adventures—to reinvigorate your curiosity and thirst for new perspectives. Step away from the holiday bustle for a moment and peruse some of our favorite media selections of late. We hope you enjoy them as much as we did.
A digital experience is worthless if it isn’t adopted. How can you make sure that your UX design drives digital adoption? Check out these 4 tips.
Chicago, IL – November 15, 2018 – Magnani, an experience design and strategy firm in Chicago, is speaking at the Innovation Enterprise Summit on November 29. The conference attracts chief technology officers and other technology professionals from the nation’s biggest brands such as Mastercard, eBay, Wells Fargo, The Home Depot and more.
A July 1945 issue of The Atlantic article can be traced as the source for most of the technologies driving the world’s current economic growth. The author, Dr. Bush, predicted personal computers, touch screens, hypertext, metadata, the world wide web, speech recognition and Wikipedia. How did this article have such a profound influence?
There is never a single experience that satisfies every user. And trying to be all things to all people generally leads to being nothing very great for anyone. But how do you know what to sacrifice?
You’re sitting down with your team, ready to kick-off a new UX project. Whether it’s a web redesign, an intranet application or a mobile app, that’s an exciting moment. The immediate impulse is to do the requisite research, understand your users, and invent something new. But should you invent something new?
Obtain the fuel to generate your next big idea by taking the time to truly understand your users.
In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.