Chris Arkenberg, Research Manager at Deloitte’s Center for Technology, Media, and Telecommunications, Skypes in to chat with Justin about the meteoric rise in eSports, the popularity of battle-royale-style gaming and its disruptive impact on the video game publishing industry.
If we’ve learned anything from watching the progress of evolution in the natural world, it’s that everything, no matter how established, is a prototype for a more highly adapted successor. That isn’t meant to be a life-or-death warning of doom; it’s meant to say that prototyping is part of the natural order of exploring, evaluating and optimizing ideas.
Nick Kokonas, co-owner of The Alinea Group, joins Justin Daab to discuss using emotional requirements as the foundation for designing an experience, the narrative structure of a great dining experience, crying babies, service chihuahuas and more.
Maxwell Luthy, of Trendwatching, and Justin Daab talk about using trend data to drive the innovation process, the demonization of consumer excess, the emergence of a-commerce and more.
Often swapped out for one another, digital transition and digital transformation actually differ greatly in focus and, usually, in scope. Digital transition focuses on the basic (though still potentially massive) shift from analog, or physical, information to that which is stored, recalled or manipulated, using a digital platform. Digital transformation involves a change in how the enterprise or institution structures relationships or conducts transactions enabled by technology. Let’s take a look at a few examples of related transitions and transformations to get a better feel for the nuance.
Service design and experience design are often two sides of the same coin. Both are a means to make an engagement or transaction more customer-centric and satisfying. However, there is a distinction that is important for you to know.
Justin sits down for a conversation with Will Smith, founder of FooVR, about the past, present and future of VR, the intersection of narrative and innovation, and whether internet technology has moved the human race any closer to the intellectual utopia we were all promised in the 1990’s.
If you are sitting at your laptop and wondering what you’ll write about for your next thought-leadership article, blank page staring you in the face, just take a few minutes and use these tools to let your customers tell you what they want to read. It will help you ensure how you’re saying what you’re saying aligns perfectly with how your customers are phrasing what they’re asking for.
Take a moment to think about every interaction a customer has with your brand. Consumers no longer think of your logo as your brand. Your brand is the sum of every experience with customers—the entire customer journey from awareness to loyalty. How do you create brand positioning for the experience economy?