You may have heard the following question a lot over the past 18 months: “What do we have to do to attract more Millennials? Read on to discover the approach we take in evaluating how we market to this crucial demographic.
Every marketer has been there at some point. That moment when you realize that the marketing strategy, to which everyone agreed, has not yet delivered satisfactory results, and everyone is looking to you for the fix. Here are three strategies, inspired by the pages of history, that can give you some welcome inspiration for change.
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
The search process and eventual hiring of an agency can feel more like finding a spouse, without the luxury of a courtship. Unfortunately, the true expectations of the client and understanding which expectations matter most are often left out of the discussion. Ask these five questions to get the most out of a budding agency relationship.