Magnani Continuum Marketing, a Chicago-based digital marketing agency, ranked 8th on the Agency Spotter Top 20 Marketing Agencies Report.
As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.
Every marketer has been there at some point. That moment when you realize that the marketing strategy, to which everyone agreed, has not yet delivered satisfactory results, and everyone is looking to you for the fix. Here are three strategies, inspired by the pages of history, that can give you some welcome inspiration for change.