Obtain the fuel to generate your next big idea by taking the time to truly understand your users.
In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.
We understand the importance of persona development, yet many still have a difficult time selling in this important step within their organizations. When discussing the persona development process with clients, the same questions arise at the outset of every project. We’ve put together the basic answers to these questions.