In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.
We understand the importance of persona development, yet many still have a difficult time selling in this important step within their organizations. When discussing the persona development process with clients, the same questions arise at the outset of every project. We’ve put together the basic answers to these questions.
Millennials demand attention, leaving the travel, tourism and hospitality industries scrambling to serve them. How can the hotel, travel and tourism industries connect and engage with them?
Begin to develop your personal brand with these five simple steps.
Social Tees is now leveraging Tinder to match people with rescue animals.
Marketing automation and email marketing continues to grow. As it does, the importance of thinking for the mobile audience grows with it.
I happened upon the Chipotle Cultivate festival in Lincoln Park this past weekend at the recommendation of my neighbor. I have to say I was impressed. I mean with live music, local craft beer, good eats, kids activities and celebrity chef demonstrations – what’s not to love?!?
Only one thing has impressed me more than the quick adoption of these bikes and that’s been Divvy’s ability to engage and reward its early adopters with its Divvy Red marketing strategy.
We’ve all heard the latest marketing buzz term “content strategy”. This week alone I’ve heard three people using this term all with different meanings and understandings of what it is. So what the heck is content strategy and why is it important?
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