March 2, 2018

Why Your Brand is Only a Guest in the House of Reddit: A Lesson on the Sanctity of the Upvote

Eric Ravenstein Marketing Strategy & Planning

Reddit has over 540 million monthly visitors, ranking as the #4 most visited website in the U.S. and #6 in the world. And as such, advertisers have coveted and courted the Reddit user base, repeatedly trying to break into the platform. The best of them authentically joining the conversation. The most doomed of them trying to manipulate the community.