In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.
This week, Tim Berners Lee, inventor of the world wide web, proposed a new standard for returning control of online identification back to users. It’s called Solid. How does it work and is it possible? Check out our latest post.
VR has had an adoption problem despite billions of dollars spent on development. On September 26th, 2018 Facebook announced the Oculus Quest, a $399 self-contained VR headset delivering six-degrees-of-freedom motion tracking and graphics rivaling (but not quite reaching) the tethered PC quality of its flagship, Rift. Unquestionably, this is the most compelling mass market iteration of the experience to date.
Disruptive market entrants simply examined the structure of the industry or market and saw some tell-tale signs that anyone can see, if they know where to look. We’ve outlined 5 signs any disruption hunter should look for when deciding upon which industry to set his or her sights.
Why has so much human-centered design lost its humanity? Maybe it was when we all stopped saying “user experience” in favor of less humanized “UX.” Or, maybe it’s that large web and application design projects are too often starved for time and/or budget. Follow these five rules when evaluating your UX decisions.
The odds of any one innovation succeeding are dismal, so the smartest companies approach innovation investing like venture capitalists. If you do it correctly, in the end the game is rigged.
As much as users don’t like reading or agreeing to a TOS, it’s unlikely they will go away anytime soon. Check out our tips on how to write one that doesn’t suck.
When you start evaluating the MoviePass through the lens Narrative-Based Innovation, it becomes clear, the story just doesn’t hold water.
The more unfamiliar the destination, the more a strong narrative adds value. Narrative Based Innovation is about taking time to explore, iterate, test and refine as much as possible, at the most human-centered experiential level. We show you three uses for this approach in the last post of our Narrative Based Innovation series.