July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab
Innovation

Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how …

June 15, 2018

3 Counterintuitive Tips for a Successful Digital Transformation

Justin Daab
Growth Strategies

3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned. …

June 1, 2018

A Better Model for GDPR

Justin Daab
Customer Experience Design

The right idea with unintended implications The European Union (EU) General Data Protection Regulation (GDPR) went into effect recently. Even if you don’t directly do business in Europe, undoubtedly, many of the services you rely upon to do work and communicate with potential customers do, and as such, it will certainly impact how any marketer manages opt-ins and permissions domestically. Though more interesting to me than the impact on marketing practices, per se, is how …