Digital transformation seems to be the catchphrase of the year, or box to be checked. The truth is, however, the process of getting to real transformation is anything but box checking. Follow these three seemingly counterintuitive tips to dramatically improve your chances of success.
The EU GDPR went into effect. More interesting than the impact on marketing practices is how the law, while giving users control of their data, failed to provide mechanisms for wielding that power efficiently.
In this fourth installment in our Gen Z Revealed series, we look how growing up in the age of social media affects their approach to finding new friends, news and truth.
In this third installment of our Gen Z Revealed series, we look at how this demographic cohort envisions the many threats, opportunities and careers they predict are waiting for them in the decades to come.
In this second installment in our Gen Z Revealed series, we look at how this demographic cohort views the classic milestones of their adulthood—buying a house, getting married, etc.—with some unexpected results.
We decided it was a great time to survey 500 Gen Z members from across the United States, to understand just what may be coming over the generational horizon, so to speak.
For marketers, a simple way to think about deep learning is that it’s ultimately about presenting customers with exactly what they want, whether or not they know yet that they want it. That could mean an experience, a bit of information, an ad, or a suggestion for a specific product. But what is deep learning?
Ultimately, try to think like a customer…from another planet. Opportunities reveal themselves to those who can be deliberate about the process of self-examination and inquiry, and take on the perspective of an objective observer.
In the middle of 2017, I found myself reading quite a bit of the current research on the effects of heavy smartphone usage on cognitive function. You can see an overview of what I found here. In short, the persistent drip of dopamine our brain releases when we get rewarded with repeated notifications can negatively affect our ability to concentrate as well as diminish our ability to transfer short-term memory into long-term memory. Cool, right?