October 12, 2018

3 Rules Apple Has Forgotten About Design

Justin Daab
Innovation

In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.

September 28, 2018

Did Facebook Finally Fix the VR Problem?

Justin Daab
Customer Experience Design

VR has had an adoption problem despite billions of dollars spent on development. On September 26th, 2018 Facebook announced the Oculus Quest, a $399 self-contained VR headset delivering six-degrees-of-freedom motion tracking and graphics rivaling (but not quite reaching) the tethered PC quality of its flagship, Rift. Unquestionably, this is the most compelling mass market iteration of the experience to date.

September 21, 2018

Hunting Disruption

Justin Daab
Innovation

Disruptive market entrants simply examined the structure of the industry or market and saw some tell-tale signs that anyone can see, if they know where to look. We’ve outlined 5 signs any disruption hunter should look for when deciding upon which industry to set his or her sights.

September 14, 2018

The 5 Most Overlooked Rules for UX Design

Justin Daab
Customer Experience Design

Why has so much human-centered design lost its humanity? Maybe it was when we all stopped saying “user experience” in favor of less humanized “UX.” Or, maybe it’s that large web and application design projects are too often starved for time and/or budget. Follow these five rules when evaluating your UX decisions.