January 22, 2013

Why I’m probably going to buy a Honda

Jeff Davidson Uncategorized

Whether you’re selling a product, a service, or a combination of the two, when it comes to marketing, you’ve got to pin down exactly what sets you apart from the competition. And one of the most successful approaches to getting your message out, without hitting your customer over the head, is the tried-but-true, side-by-side comparison.

November 12, 2012

Promos and seasonal menu items. Golden eggs for the Golden Arches. Simple lessons for today’s marketing strategists.

Jeff Davidson Uncategorized

For 20 years now, McDonald’s has been making me feel like a 5-year-old, mostly with a simple variation on a popular board game. For me, when the “Monopoly is back” announcement hits the airwaves, my perception of America’s more prolific restaurant is immediately transformed from emergency road trip pit stop, into a must-see destination.