Are you in the process of starting a user-centric design department? Or are you re-designing a user-centric design department? From our experience, here are 3 keys elements you need to consider.
It’s not enough to identify the behaviors, we must create a corporate culture in each of our businesses that values and understands the human realities our behaviors impact. As strategists, designers and developers we must ensure that the work we produce follows these five key guides.
SpaceX has steadily failed forward for the past 16 years. You can create a future of success by testing early and often and embracing failure.
As AI services have become more common, and our interactions with them more comfortable, businesses are looking at the benefits of these tools in smoothing customer interactions. If you haven’t already done so, now is the time to consider four areas where AI implementations can improve your user experience.
Understanding the meaning in our web analytics can feel a little like reading tea leaves. How can we use the past to make better predictions against the future? Better yet, how can we structure our dashboards to provider a deeper read of our customer’s digital activities?
Southwest is doubling down on an attribute that gives it a leg up on its competition…Heart.
Weird Al Yankovic has been parodying the world’s most popular songs for over 30 years. Last week, he coupled his always solid parodies with an impressive content strategy, rolling out a video a day for eight days across a variety of social platforms, all leading up to the release of his new album Mandatory Fun.
What can improve teach us about marketing?
Goolge entered the ring go social networks with Google+. Let’s take a look at how good this new channel is.
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