September 14, 2018

The 5 Most Overlooked Rules for UX Design

Justin Daab
Customer Experience Design

Why has so much human-centered design lost its humanity? Maybe it was when we all stopped saying “user experience” in favor of less humanized “UX.” Or, maybe it’s that large web and application design projects are too often starved for time and/or budget. Follow these five rules when evaluating your UX decisions.

June 15, 2018

3 Counterintuitive Tips for a Successful Digital Transformation

Justin Daab
Growth Strategies

3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned. …

June 1, 2018

A Better Model for GDPR

Justin Daab
Customer Experience Design

The right idea with unintended implications The European Union (EU) General Data Protection Regulation (GDPR) went into effect recently. Even if you don’t directly do business in Europe, undoubtedly, many of the services you rely upon to do work and communicate with potential customers do, and as such, it will certainly impact how any marketer manages opt-ins and permissions domestically. Though more interesting to me than the impact on marketing practices, per se, is how …

May 3, 2018

All About Prototyping

Prototyping & Development

In this episode of Brilliant, Justin and Justin discuss the value of prototyping in the design process. They cover various levels of fidelity (low, medium & high), why you would choose between those levels and the relative value of each.