In this fourth installment in our Gen Z Revealed series, we look how growing up in the age of social media affects their approach to finding new friends, news and truth.
In this third installment of our Gen Z Revealed series, we look at how this demographic cohort envisions the many threats, opportunities and careers they predict are waiting for them in the decades to come.
In this second installment in our Gen Z Revealed series, we look at how this demographic cohort views the classic milestones of their adulthood—buying a house, getting married, etc.—with some unexpected results.
We decided it was a great time to survey 500 Gen Z members from across the United States, to understand just what may be coming over the generational horizon, so to speak.
It’s not enough to identify the behaviors, we must create a corporate culture in each of our businesses that values and understands the human realities our behaviors impact. As strategists, designers and developers we must ensure that the work we produce follows these five key guides.
The AI revolution is upon us. In this episode, we discuss AI, deep learning, and the impacts these technologies are beginning to have on business and innovation.
For marketers, a simple way to think about deep learning is that it’s ultimately about presenting customers with exactly what they want, whether or not they know yet that they want it. That could mean an experience, a bit of information, an ad, or a suggestion for a specific product. But what is deep learning?
In the middle of 2017, I found myself reading quite a bit of the current research on the effects of heavy smartphone usage on cognitive function. You can see an overview of what I found here. In short, the persistent drip of dopamine our brain releases when we get rewarded with repeated notifications can negatively affect our ability to concentrate as well as diminish our ability to transfer short-term memory into long-term memory. Cool, right?
As AI services have become more common, and our interactions with them more comfortable, businesses are looking at the benefits of these tools in smoothing customer interactions. If you haven’t already done so, now is the time to consider four areas where AI implementations can improve your user experience.