March 29, 2019

How Does Your Brand Impact Your Customers’ Experience?

Justin Daab Customer Experience Design

Take a moment to think about every interaction a customer has with your brand. Consumers no longer think of your logo as your brand. Your brand is the sum of every experience with customers—the entire customer journey from awareness to loyalty. How do you create brand positioning for the experience economy?

March 20, 2019

Keeping the Human in Human-Centered Design

Justin Daab Customer Experience Design

Recently, at Experience Design Week in Denver, we led a round table discussion with a group of experience design professionals who worked for a range of companies; some as large as Amazon and Google, some as small as a recently-pivoted tech startup. No matter the size of the enterprise, we heard the same issues discussed as challenges from nearly every participant. Read on.

February 1, 2019

The Environmental Issues with Blockchain

Justin Daab Customer Experience Design

If today they were making the 1967 film, The Graduate, undoubtedly, the simple career-making business advice Benjamin Braddock would receive wouldn’t be “plastics,” it would be “blockchain.” What most people don’t understand is that just as plastics had once seemed a technology with limitless potential that turned out to be an environmental disaster, so may blockchain.

December 14, 2018

The Design Thinker’s Holiday Media List

Justin Daab Customer Experience Design

Take advantage of this time of year—the brief pause before 2019 throws us headlong into planning and unknown new adventures—to reinvigorate your curiosity and thirst for new perspectives. Step away from the holiday bustle for a moment and peruse some of our favorite media selections of late. We hope you enjoy them as much as we did.