October 25, 2018

UX Design: If It Ain’t Broke, Use It

Justin Jurek Customer Experience Design

You’re sitting down with your team, ready to kick-off a new UX project. Whether it’s a web redesign, an intranet application or a mobile app, that’s an exciting moment. The immediate impulse is to do the requisite research, understand your users, and invent something new. But should you invent something new?

September 28, 2018

Did Facebook Finally Fix the VR Problem?

Justin Daab Customer Experience Design

VR has had an adoption problem despite billions of dollars spent on development. On September 26th, 2018 Facebook announced the Oculus Quest, a $399 self-contained VR headset delivering six-degrees-of-freedom motion tracking and graphics rivaling (but not quite reaching) the tethered PC quality of its flagship, Rift. Unquestionably, this is the most compelling mass market iteration of the experience to date.

September 14, 2018

The 5 Most Overlooked Rules for UX Design

Justin Daab Customer Experience Design

Why has so much human-centered design lost its humanity? Maybe it was when we all stopped saying “user experience” in favor of less humanized “UX.” Or, maybe it’s that large web and application design projects are too often starved for time and/or budget. Follow these five rules when evaluating your UX decisions.

June 1, 2018

A Better Model for GDPR

Justin Daab Customer Experience Design

The right idea with unintended implications The European Union (EU) General Data Protection Regulation (GDPR) went into effect recently. Even if you don’t directly do business in Europe, undoubtedly, many of the services you rely upon to do work and communicate with potential customers do, and as such, it will …