March 6, 2018

The Great Nokia Time Travel Experiment (How I Learned to Shake My Notifications Habit)

Justin Daab
Customer Experience Design

In the middle of 2017, I found myself reading quite a bit of the current research on the effects of heavy smartphone usage on cognitive function. You can see an overview of what I found here. In short, the persistent drip of dopamine our brain releases when we get rewarded with repeated notifications can negatively affect our ability to concentrate as well as diminish our ability to transfer short-term memory into long-term memory. Cool, right?

September 15, 2017

7 Ways To Improve Your Customer Experience

Justin Daab
Customer Experience Design

The result of the inevitable maturing of markets is that today’s innovation becomes tomorrow’s fish and chip paper, so to speak. And as the internet continues to empower your customers to price compare among a virtually infinite set of your competitors, this process will only continue to accelerate. But just because the category itself is commoditized, there is still competitive advantage to be found in the customer experience you’re able to deliver.

August 24, 2017

Can you answer these 5 influencer marketing questions?

Justin Daab
Customer Experience Design

Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.

August 10, 2017

“What’s the deal with #hashtags?”

Justin Daab
Customer Experience Design

The use of hashtags seems to be extremely arbitrary, especially when it comes to individual social media platforms and the users themselves. With all the recent changes to social networks the question has to be asked; do we need hashtags at all?

July 13, 2017

Is your smartphone making you stupid?

Justin Daab
Customer Experience Design

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.