September 15, 2017

7 Ways To Improve Your Customer Experience

Justin Daab
Customer Experience Design

The result of the inevitable maturing of markets is that today’s innovation becomes tomorrow’s fish and chip paper, so to speak. And as the internet continues to empower your customers to price compare among a virtually infinite set of your competitors, this process will only continue to accelerate. But just because the category itself is commoditized, there is still competitive advantage to be found in the customer experience you’re able to deliver.

August 24, 2017

Can you answer these 5 influencer marketing questions?

Justin Daab
Customer Experience Design

Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.

August 10, 2017

“What’s the deal with #hashtags?”

Justin Daab
Customer Experience Design

The use of hashtags seems to be extremely arbitrary, especially when it comes to individual social media platforms and the users themselves. With all the recent changes to social networks the question has to be asked; do we need hashtags at all?

July 13, 2017

Is your smartphone making you stupid?

Justin Daab
Customer Experience Design

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.

February 26, 2017

Replace Your Sales Funnel with a Sponge

Justin Daab
Customer Experience Design

It’s time to put the traditional sales funnel paradigm into the same category as pagers, fax machines and videotape—tools that moved from inspirational to mostly irrelevant. Learn how to increase conversions across your entire sales process.