According to Nielsen, Gen Z now comprises 26% of the media audience. And Magnani’s own proprietary research with Gen Z’s show members of this generation believe that they have been dealt a hard hand in comparison to previous generations. They are concerned about large and complicated global issues, such as climate change and gun violence. And are very aware that the actions they (and we all) take today will impact their future.
There’s an amazing amount of inspiring content being developed and distributed on the topics of innovation and design—much of it available free of charge! Let’s take a look at the tip of this great educational iceberg.
In this fourth installment in our Gen Z Revealed series, we look how growing up in the age of social media affects their approach to finding new friends, news and truth.
In this third installment of our Gen Z Revealed series, we look at how this demographic cohort envisions the many threats, opportunities and careers they predict are waiting for them in the decades to come.
In this second installment in our Gen Z Revealed series, we look at how this demographic cohort views the classic milestones of their adulthood—buying a house, getting married, etc.—with some unexpected results.
We decided it was a great time to survey 500 Gen Z members from across the United States, to understand just what may be coming over the generational horizon, so to speak.
We understand the importance of persona development, yet many still have a difficult time selling in this important step within their organizations. When discussing the persona development process with clients, the same questions arise at the outset of every project. We’ve put together the basic answers to these questions.
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.
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