April 15, 2020

The Post-Pandemic Business Era:
Part 3: How Brands Must Reimagine Themselves for the Future

Michael Sauer Customer & Market Insights, Customer Experience, Strategy

Welcome to part three of our three-article series on how brands must evolve and reimagine themselves in this new era of post-pandemic business. Recall, from part one of our series, that since 2000, we’ve experienced three major business disruptions—the 9/11 terrorist attacks in 2001, the financial crisis of 2008 and now the COVID-19 global pandemic. Part one of our analysis addressed brand opportunities for a contactless society in response to social distancing safety measures.

January 8, 2020

Is 2020 the decade of brands as platforms for change?

Christy Hogan Hutchinson Branding, Customer & Market Insights, Marketing Strategy & Planning, Strategy

According to Nielsen, Gen Z now comprises 26% of the media audience. And Magnani’s own proprietary research with Gen Z’s show members of this generation believe that they have been dealt a hard hand in comparison to previous generations. They are concerned about large and complicated global issues, such as climate change and gun violence. And are very aware that the actions they (and we all) take today will impact their future.