January 8, 2020

Is 2020 the decade of brands as platforms for change?

Christy Hogan Hutchinson Branding, Customer & Market Insights, Marketing Strategy & Planning, Strategy

According to Nielsen, Gen Z now comprises 26% of the media audience. And Magnani’s own proprietary research with Gen Z’s show members of this generation believe that they have been dealt a hard hand in comparison to previous generations. They are concerned about large and complicated global issues, such as climate change and gun violence. And are very aware that the actions they (and we all) take today will impact their future.

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab Customer & Market Insights, Market Research, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.