October 6, 2017

5 Questions to Ask Before Launching Your New Venture

Justin Daab
Customer & Market Insights, Enterprise Activation, Market Insights

You have a big idea! It’s timely, novel and a real game changer. The question immediately following the big idea is always (or should be) how big is the opportunity, really? Well, actually, the answer to that is more easily parsed into these five basic questions, each of which has the potential to be a make or break when it comes to real-world outcomes.