Initiating change in any organization is never purely academic. Organizations are a collection of people. And people are beholden to self-interest and influenced by emotion.That’s not a bug, it’s a feature.
If branding and marketing is about talking the talk, enterprise activation is about making sure the business is truly walking the walk.
You have a big idea! It’s timely, novel and a real game changer. The question immediately following the big idea is always (or should be) how big is the opportunity, really? Well, actually, the answer to that is more easily parsed into these five basic questions, each of which has the potential to be a make or break when it comes to real-world outcomes.