Digital transformation seems to be the catchphrase of the year, or box to be checked. The truth is, however, the process of getting to real transformation is anything but box checking. Follow these three seemingly counterintuitive tips to dramatically improve your chances of success.
Ultimately, try to think like a customer…from another planet. Opportunities reveal themselves to those who can be deliberate about the process of self-examination and inquiry, and take on the perspective of an objective observer.
Justin and Justin discuss the myth of overnight success, the three proven paths to disruptive innovation, and how half the Fortune 500 companies listed in 2000 have been replaced by market disruptors. And, as a bonus, they give their subjective opinion of Domino’s pizza.
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
While there are certainly anecdotal examples where businesses or products were unexpectedly discovered by a new market segment and sales grew exponentially, seemingly out of the blue, overnight, waiting for the magic to happen is not a growth strategy.