3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned. …
Ultimately, try to think like a customer…from another planet. Opportunities reveal themselves to those who can be deliberate about the process of self-examination and inquiry, and take on the perspective of an objective observer.
Justin and Justin discuss the myth of overnight success, the three proven paths to disruptive innovation, and how half the Fortune 500 companies listed in 2000 have been replaced by market disruptors. And, as a bonus, they give their subjective opinion of Domino’s pizza.
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.