January 8, 2020

Is 2020 the decade of brands as platforms for change?

Christy Hogan Hutchinson Branding, Customer & Market Insights, Marketing Strategy & Planning, Strategy

According to Nielsen, Gen Z now comprises 26% of the media audience. And Magnani’s own proprietary research with Gen Z’s show members of this generation believe that they have been dealt a hard hand in comparison to previous generations. They are concerned about large and complicated global issues, such as climate change and gun violence. And are very aware that the actions they (and we all) take today will impact their future.

April 7, 2019

How to Produce SEO Content

Justin Daab Marketing Strategy & Planning

If you are sitting at your laptop and wondering what you’ll write about for your next thought-leadership article, blank page staring you in the face, just take a few minutes and use these tools to let your customers tell you what they want to read. It will help you ensure how you’re saying what you’re saying aligns perfectly with how your customers are phrasing what they’re asking for.

March 30, 2018

Who Owns Your Company’s Website—Marketing or IT?

Christy Hogan Hutchinson Creative, Marketing Strategy & Planning

In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.

March 2, 2018

Why Your Brand is Only a Guest in the House of Reddit: A Lesson on the Sanctity of the Upvote

Eric Ravenstein Marketing Strategy & Planning

Reddit has over 540 million monthly visitors, ranking as the #4 most visited website in the U.S. and #6 in the world. And as such, advertisers have coveted and courted the Reddit user base, repeatedly trying to break into the platform. The best of them authentically joining the conversation. The most doomed of them trying to manipulate the community.

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab Customer & Market Insights, Market Research, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.

June 1, 2017

The Marketer’s Unorthodox Summer Reading List

Justin Daab Marketing Strategy & Planning

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.