February 28, 2020

Brainstorming vs. Ideation

Christy Hogan Hutchinson Corporate Innovation, Design Thinking, Product & Service Ideation, Strategy

You’ve undoubtedly been in brainstorming sessions. Some of these sessions have likely been fruitful, others disappointing. We often get asked how ideation is different from brainstorming on “Brilliant.”— a podcast hosted by Magnani’s president. One guest distinguished the two types of sessions by asserting most brainstorms are simply “meetings… with better food.” But beyond that perhaps undeserved jab at brainstorming, there are several aspects that separate brainstorms from formal ideation.

April 6, 2018

2018—Disruption Goes Mainstream

Alayna Van Hall Product & Service Ideation, Prototyping & Development

The most significant take-away from RND2018 was that at the core of all innovation is the creation of value. And that value doesn’t happen overnight (and it certainly isn’t magic). It takes a methodical approach, with key success and failure metrics helping to guide the path. Here are the four themes from the RND2018 Summit.

December 15, 2017

How to Develop an Innovation Strategy

Justin Daab Product & Service Ideation

The myth in popular culture is that innovation is the byproduct of a random spark of inspiration. The truth is that innovation is more often the result of a resolute commitment of time and resources—and a solid innovation strategy.

August 12, 2016

Riding the Wave of AI

Justin Daab Innovation, Product & Service Ideation, Strategy

The wave of automation and AI disruption is coming. Is your business ready to ride? We see new advances in digital automation and artificial intelligence (AI) nearly every day. Much like industrial robot technology reduced the number of available manufacturing jobs in the U.S. in the 1980s, the combination digital …