May 19, 2020

Brands post COVID-19
Why you should be thinking about yours now.

Jeff Thodal Branding, Marketing Strategy & Planning, Strategy

Branding isn’t anything new. It’s been a cornerstone of a company since the first one was created. However, while branding as an act doesn’t necessarily change, what consumers value in a brand does. And maybe now, more than ever due to the COVID-19 pandemic, what consumers need, want and demand has changed significantly, and brands have to adapt to these changing behaviors quickly, or they will be left behind.

January 8, 2020

Is 2020 the decade of brands as platforms for change?

Christy Hogan Hutchinson Branding, Customer & Market Insights, Marketing Strategy & Planning, Strategy

According to Nielsen, Gen Z now comprises 26% of the media audience. And Magnani’s own proprietary research with Gen Z’s show members of this generation believe that they have been dealt a hard hand in comparison to previous generations. They are concerned about large and complicated global issues, such as climate change and gun violence. And are very aware that the actions they (and we all) take today will impact their future.